AI vs. Human in Screenwriting: Is AI the Future Screenwriter?

This research paper investigates the challenge of discerning between content generated by humans and AI language models across various screenwriting elements. The study presents loglines, treatments, synopses, and dialogue examples to a group of 24 participants. These script elements are created by...

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Main Author: Kemal Çelik
Format: Article
Language:English
Published: Sakarya University 2024-06-01
Series:Sakarya İletişim
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Online Access:https://dergipark.org.tr/tr/download/article-file/3927762
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author Kemal Çelik
author_facet Kemal Çelik
author_sort Kemal Çelik
collection DOAJ
description This research paper investigates the challenge of discerning between content generated by humans and AI language models across various screenwriting elements. The study presents loglines, treatments, synopses, and dialogue examples to a group of 24 participants. These script elements are created by one human scriptwriter and an AI model. The participants are persons who have taken scenario courses, selected by purposive sampling method. The AI model used to generate the script content is Bing Chat, which is powered by ChatGPT 4, a conversational neural network known for its ability to produce natural and coherent text. Both AI-generated and human-created screenplay elements were provided to the participants, who were then asked questions related to them. The method of presenting both human and AI-generated screenplay options to each participant was chosen because it allows for a direct comparison and an accurate measure of the participants' ability to distinguish between the two. The structured interview type, which is also known as standard interview and researcher-managed interview, was used in this study. The average accuracy rate for all the script elements was 52.7%, which means that the participants had a moderate level of success in identifying the AI-generated and human-generated script elements. The study shows that artificial intelligence can produce script elements that are comparable to, and sometimes even preferred over, human-generated ones.
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spelling doaj-art-c0bb8e6e87654a6aa076759c3521c6a52025-02-11T08:25:44ZengSakarya UniversitySakarya İletişim2791-64642024-06-014112228AI vs. Human in Screenwriting: Is AI the Future Screenwriter?Kemal Çelik0https://orcid.org/0000-0003-1577-5151İSTANBUL MEDİPOL ÜNİVERSİTESİThis research paper investigates the challenge of discerning between content generated by humans and AI language models across various screenwriting elements. The study presents loglines, treatments, synopses, and dialogue examples to a group of 24 participants. These script elements are created by one human scriptwriter and an AI model. The participants are persons who have taken scenario courses, selected by purposive sampling method. The AI model used to generate the script content is Bing Chat, which is powered by ChatGPT 4, a conversational neural network known for its ability to produce natural and coherent text. Both AI-generated and human-created screenplay elements were provided to the participants, who were then asked questions related to them. The method of presenting both human and AI-generated screenplay options to each participant was chosen because it allows for a direct comparison and an accurate measure of the participants' ability to distinguish between the two. The structured interview type, which is also known as standard interview and researcher-managed interview, was used in this study. The average accuracy rate for all the script elements was 52.7%, which means that the participants had a moderate level of success in identifying the AI-generated and human-generated script elements. The study shows that artificial intelligence can produce script elements that are comparable to, and sometimes even preferred over, human-generated ones.https://dergipark.org.tr/tr/download/article-file/3927762artificial intelligencescriptscriptwriterfuture of cinemachatgptyapay zekasenaryosenaristsinemanın geleceğichatgpt
spellingShingle Kemal Çelik
AI vs. Human in Screenwriting: Is AI the Future Screenwriter?
Sakarya İletişim
artificial intelligence
script
scriptwriter
future of cinema
chatgpt
yapay zeka
senaryo
senarist
sinemanın geleceği
chatgpt
title AI vs. Human in Screenwriting: Is AI the Future Screenwriter?
title_full AI vs. Human in Screenwriting: Is AI the Future Screenwriter?
title_fullStr AI vs. Human in Screenwriting: Is AI the Future Screenwriter?
title_full_unstemmed AI vs. Human in Screenwriting: Is AI the Future Screenwriter?
title_short AI vs. Human in Screenwriting: Is AI the Future Screenwriter?
title_sort ai vs human in screenwriting is ai the future screenwriter
topic artificial intelligence
script
scriptwriter
future of cinema
chatgpt
yapay zeka
senaryo
senarist
sinemanın geleceği
chatgpt
url https://dergipark.org.tr/tr/download/article-file/3927762
work_keys_str_mv AT kemalcelik aivshumaninscreenwritingisaithefuturescreenwriter