CORPORATE SOCIAL RESPONSIBILITY AS AN INTEGRAL PART OF EFFECTIVE ACTIVITY OF ORGANIZATION
Corporate social responsibility (CSR) is a new idea in which the corporate sector incorporates social and environmental issues into its strategies. The reasons, why CSR should become an integral part of the effective activity of the organization: moral obligation, sustainability, license to act and...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2020-02-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/1942 |
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| _version_ | 1832541851893104640 |
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| author | Zi Gunchao |
| author_facet | Zi Gunchao |
| author_sort | Zi Gunchao |
| collection | DOAJ |
| description | Corporate social responsibility (CSR) is a new idea in which the corporate sector incorporates social and environmental issues into its strategies. The reasons, why CSR should become an integral part of the effective activity of the organization: moral obligation, sustainability, license to act and reputation, have been highlighted in the article. The problem of CSR integration into corporate goals has been considered. Integration of business and social needs can provide an organization with a leading position, but this requires a willingness to make some adjustments. With some effort and foresight, CSR can be easily integrated into the goals of almost all organizations. When properly understood and executed, it is a win-win strategy, that benefits both the company and society. |
| format | Article |
| id | doaj-art-c08913cc4e1943078ffc8ff58a8888dc |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2020-02-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-c08913cc4e1943078ffc8ff58a8888dc2025-02-04T08:28:02ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152020-02-0111215415810.26425/1816-4277-2019-12-154-1581585CORPORATE SOCIAL RESPONSIBILITY AS AN INTEGRAL PART OF EFFECTIVE ACTIVITY OF ORGANIZATIONZi Gunchao0The Southwest State UniversityCorporate social responsibility (CSR) is a new idea in which the corporate sector incorporates social and environmental issues into its strategies. The reasons, why CSR should become an integral part of the effective activity of the organization: moral obligation, sustainability, license to act and reputation, have been highlighted in the article. The problem of CSR integration into corporate goals has been considered. Integration of business and social needs can provide an organization with a leading position, but this requires a willingness to make some adjustments. With some effort and foresight, CSR can be easily integrated into the goals of almost all organizations. When properly understood and executed, it is a win-win strategy, that benefits both the company and society.https://vestnik.guu.ru/jour/article/view/1942corporate responsibilitysocial responsibilityorganizationcorporate goalsrisksintegrationeffective activity |
| spellingShingle | Zi Gunchao CORPORATE SOCIAL RESPONSIBILITY AS AN INTEGRAL PART OF EFFECTIVE ACTIVITY OF ORGANIZATION Вестник университета corporate responsibility social responsibility organization corporate goals risks integration effective activity |
| title | CORPORATE SOCIAL RESPONSIBILITY AS AN INTEGRAL PART OF EFFECTIVE ACTIVITY OF ORGANIZATION |
| title_full | CORPORATE SOCIAL RESPONSIBILITY AS AN INTEGRAL PART OF EFFECTIVE ACTIVITY OF ORGANIZATION |
| title_fullStr | CORPORATE SOCIAL RESPONSIBILITY AS AN INTEGRAL PART OF EFFECTIVE ACTIVITY OF ORGANIZATION |
| title_full_unstemmed | CORPORATE SOCIAL RESPONSIBILITY AS AN INTEGRAL PART OF EFFECTIVE ACTIVITY OF ORGANIZATION |
| title_short | CORPORATE SOCIAL RESPONSIBILITY AS AN INTEGRAL PART OF EFFECTIVE ACTIVITY OF ORGANIZATION |
| title_sort | corporate social responsibility as an integral part of effective activity of organization |
| topic | corporate responsibility social responsibility organization corporate goals risks integration effective activity |
| url | https://vestnik.guu.ru/jour/article/view/1942 |
| work_keys_str_mv | AT zigunchao corporatesocialresponsibilityasanintegralpartofeffectiveactivityoforganization |