Visual communication of public health data: a scoping review

IntroductionVisual communications (VC) play a crucial role in effectively conveying public health data to diverse audiences, including policymakers, healthcare professionals, and the general public. Although the U.S. government invests heavily in health data and data accessibility, health data are n...

Full description

Saved in:
Bibliographic Details
Main Authors: Michael Arthur Ofori, Stella Lartey, Polina Durneva, Niharika Jha, Nidhi Mittal, Shongkour Roy, Zebunnesa Zeba, Stella Chirwa, Nichole Saulsberry-Scarboro, Michelle Taylor, Ashish Joshi
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-04-01
Series:Frontiers in Digital Health
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fdgth.2025.1555231/full
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1850155396426104832
author Michael Arthur Ofori
Stella Lartey
Polina Durneva
Niharika Jha
Nidhi Mittal
Shongkour Roy
Zebunnesa Zeba
Stella Chirwa
Nichole Saulsberry-Scarboro
Michelle Taylor
Ashish Joshi
author_facet Michael Arthur Ofori
Stella Lartey
Polina Durneva
Niharika Jha
Nidhi Mittal
Shongkour Roy
Zebunnesa Zeba
Stella Chirwa
Nichole Saulsberry-Scarboro
Michelle Taylor
Ashish Joshi
author_sort Michael Arthur Ofori
collection DOAJ
description IntroductionVisual communications (VC) play a crucial role in effectively conveying public health data to diverse audiences, including policymakers, healthcare professionals, and the general public. Although the U.S. government invests heavily in health data and data accessibility, health data are not entirely accessible or easily understood. This can be attributed to data sharing and visualization challenges. VC challenges have created public health information gaps which are compounded in emergencies such as the COVID-19 pandemic, potentially impacting poor health outcomes and increasing health inequities.ObjectiveTo examine visualization tools and techniques effective for public health visual data communication.MethodsA scoping review was conducted to summarize the available evidence related to visualization techniques and tools for public health visual data communication as well as related principles and best practices. Original peer-reviewed articles published in English that involve visualization, user-centered design of visual public health applications/interfaces, visual analytics, infographics, or dashboards from PubMed database from 2020 to 2024 were included. Also, review articles, commentaries, editorials, posters, systematic and scoping articles were excluded from this review. In all, twenty-eight (28) studies were included.ResultsThere were 25 different visualization techniques identified which included charts and graphs (e.g., bar charts, line charts, pie charts, bubble charts, box plots, scatter plots), maps (e.g., choropleth maps, hotspot maps, and heatmaps), and specialized visualizations (e.g., sunburst diagrams, alluvial plots, upset plots, circos). These visuals were displayed employing different programming and statistical tools and libraries like R, Python, Power BI, Tableau, ArcGIS, and custom web-based applications. The visuals measured different types of data accessibility, pattern and trends identification, association and relationships of univariate and bivariate data, as well as exploring multidimensional forms of health data. The visualizations were applied in different public health domains, such as HIV prevention and care, public health communication, interventions, surveillance, policy measures and decision-making, and improving health education.ConclusionDashboards and web-based tools combined with static visualizations like charts, maps, or specialized plots can help with data exploration, pattern recognition, and dissemination of health information. Effective communication of public health data promotes informed decision-making, creates awareness, and leads to improved and better health outcomes.
format Article
id doaj-art-c0865ddb63ad4b72a4aee22c9e7e1fdf
institution OA Journals
issn 2673-253X
language English
publishDate 2025-04-01
publisher Frontiers Media S.A.
record_format Article
series Frontiers in Digital Health
spelling doaj-art-c0865ddb63ad4b72a4aee22c9e7e1fdf2025-08-20T02:24:55ZengFrontiers Media S.A.Frontiers in Digital Health2673-253X2025-04-01710.3389/fdgth.2025.15552311555231Visual communication of public health data: a scoping reviewMichael Arthur Ofori0Stella Lartey1Polina Durneva2Niharika Jha3Nidhi Mittal4Shongkour Roy5Zebunnesa Zeba6Stella Chirwa7Nichole Saulsberry-Scarboro8Michelle Taylor9Ashish Joshi10School of Public Health, University of Memphis, Memphis, TN, United StatesDepartment of Public Health Sciences, College of Behavioral, Social and Health Sciences, Clemson University, Clemson, SC, United StatesDepartment of Management Information Systems, Fogelman College of Business & Economics, University of Memphis, Memphis, TN, United StatesSchool of Public Health, University of Memphis, Memphis, TN, United StatesSchool of Public Health, University of Memphis, Memphis, TN, United StatesSchool of Public Health, University of Memphis, Memphis, TN, United StatesSchool of Public Health, University of Memphis, Memphis, TN, United StatesSchool of Public Health, University of Memphis, Memphis, TN, United StatesSchool of Public Health, University of Memphis, Memphis, TN, United StatesShelby County Health Department, Memphis, TN, United StatesSchool of Public Health, University of Memphis, Memphis, TN, United StatesIntroductionVisual communications (VC) play a crucial role in effectively conveying public health data to diverse audiences, including policymakers, healthcare professionals, and the general public. Although the U.S. government invests heavily in health data and data accessibility, health data are not entirely accessible or easily understood. This can be attributed to data sharing and visualization challenges. VC challenges have created public health information gaps which are compounded in emergencies such as the COVID-19 pandemic, potentially impacting poor health outcomes and increasing health inequities.ObjectiveTo examine visualization tools and techniques effective for public health visual data communication.MethodsA scoping review was conducted to summarize the available evidence related to visualization techniques and tools for public health visual data communication as well as related principles and best practices. Original peer-reviewed articles published in English that involve visualization, user-centered design of visual public health applications/interfaces, visual analytics, infographics, or dashboards from PubMed database from 2020 to 2024 were included. Also, review articles, commentaries, editorials, posters, systematic and scoping articles were excluded from this review. In all, twenty-eight (28) studies were included.ResultsThere were 25 different visualization techniques identified which included charts and graphs (e.g., bar charts, line charts, pie charts, bubble charts, box plots, scatter plots), maps (e.g., choropleth maps, hotspot maps, and heatmaps), and specialized visualizations (e.g., sunburst diagrams, alluvial plots, upset plots, circos). These visuals were displayed employing different programming and statistical tools and libraries like R, Python, Power BI, Tableau, ArcGIS, and custom web-based applications. The visuals measured different types of data accessibility, pattern and trends identification, association and relationships of univariate and bivariate data, as well as exploring multidimensional forms of health data. The visualizations were applied in different public health domains, such as HIV prevention and care, public health communication, interventions, surveillance, policy measures and decision-making, and improving health education.ConclusionDashboards and web-based tools combined with static visualizations like charts, maps, or specialized plots can help with data exploration, pattern recognition, and dissemination of health information. Effective communication of public health data promotes informed decision-making, creates awareness, and leads to improved and better health outcomes.https://www.frontiersin.org/articles/10.3389/fdgth.2025.1555231/fullvisual communicationinteractive dashboardsdata visualizationhealth datahealth communication
spellingShingle Michael Arthur Ofori
Stella Lartey
Polina Durneva
Niharika Jha
Nidhi Mittal
Shongkour Roy
Zebunnesa Zeba
Stella Chirwa
Nichole Saulsberry-Scarboro
Michelle Taylor
Ashish Joshi
Visual communication of public health data: a scoping review
Frontiers in Digital Health
visual communication
interactive dashboards
data visualization
health data
health communication
title Visual communication of public health data: a scoping review
title_full Visual communication of public health data: a scoping review
title_fullStr Visual communication of public health data: a scoping review
title_full_unstemmed Visual communication of public health data: a scoping review
title_short Visual communication of public health data: a scoping review
title_sort visual communication of public health data a scoping review
topic visual communication
interactive dashboards
data visualization
health data
health communication
url https://www.frontiersin.org/articles/10.3389/fdgth.2025.1555231/full
work_keys_str_mv AT michaelarthurofori visualcommunicationofpublichealthdataascopingreview
AT stellalartey visualcommunicationofpublichealthdataascopingreview
AT polinadurneva visualcommunicationofpublichealthdataascopingreview
AT niharikajha visualcommunicationofpublichealthdataascopingreview
AT nidhimittal visualcommunicationofpublichealthdataascopingreview
AT shongkourroy visualcommunicationofpublichealthdataascopingreview
AT zebunnesazeba visualcommunicationofpublichealthdataascopingreview
AT stellachirwa visualcommunicationofpublichealthdataascopingreview
AT nicholesaulsberryscarboro visualcommunicationofpublichealthdataascopingreview
AT michelletaylor visualcommunicationofpublichealthdataascopingreview
AT ashishjoshi visualcommunicationofpublichealthdataascopingreview