Development and Validation of a Scale for Measuring Motivations to Use Facebook: Results of Second-Order Confirmatory Factor Analysis
This study is aimed at investigating the motivational needs of Pakistani Facebook users and intended to develop a scale to measure motivation to use Facebook among Pakistani users. Opting uses and gratifications theory and reviewing the relevant literature, the researchers developed a scale comprise...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2023-01-01
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| Series: | Human Behavior and Emerging Technologies |
| Online Access: | http://dx.doi.org/10.1155/2023/4663586 |
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| _version_ | 1849764041574055936 |
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| author | Qaisar Khalid Mahmood Muhammad Babar Akram Muhammad Siddique Akbar Muhammad Ishaq |
| author_facet | Qaisar Khalid Mahmood Muhammad Babar Akram Muhammad Siddique Akbar Muhammad Ishaq |
| author_sort | Qaisar Khalid Mahmood |
| collection | DOAJ |
| description | This study is aimed at investigating the motivational needs of Pakistani Facebook users and intended to develop a scale to measure motivation to use Facebook among Pakistani users. Opting uses and gratifications theory and reviewing the relevant literature, the researchers developed a scale comprised of six motivations. A cross-sectional survey was conducted with the university students, and 1245 university students participated in this study. The results of first- and second-order confirmatory analyses indicate that the scale was reliable and had construct validity as well. This scale confirmed six motivations as motivational needs of Pakistani Facebook users. This scale covers both social and personal needs. The findings of this study confirm that Facebook users utilize Facebook for various purposes. |
| format | Article |
| id | doaj-art-c071f6bca7e54cb7b3b5fd9393991aa8 |
| institution | DOAJ |
| issn | 2578-1863 |
| language | English |
| publishDate | 2023-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Human Behavior and Emerging Technologies |
| spelling | doaj-art-c071f6bca7e54cb7b3b5fd9393991aa82025-08-20T03:05:14ZengWileyHuman Behavior and Emerging Technologies2578-18632023-01-01202310.1155/2023/4663586Development and Validation of a Scale for Measuring Motivations to Use Facebook: Results of Second-Order Confirmatory Factor AnalysisQaisar Khalid Mahmood0Muhammad Babar Akram1Muhammad Siddique Akbar2Muhammad Ishaq3Department of Gender StudiesInternational Islamic UniversityInstitute of Social and Cultural StudiesBrannfjell SkoleThis study is aimed at investigating the motivational needs of Pakistani Facebook users and intended to develop a scale to measure motivation to use Facebook among Pakistani users. Opting uses and gratifications theory and reviewing the relevant literature, the researchers developed a scale comprised of six motivations. A cross-sectional survey was conducted with the university students, and 1245 university students participated in this study. The results of first- and second-order confirmatory analyses indicate that the scale was reliable and had construct validity as well. This scale confirmed six motivations as motivational needs of Pakistani Facebook users. This scale covers both social and personal needs. The findings of this study confirm that Facebook users utilize Facebook for various purposes.http://dx.doi.org/10.1155/2023/4663586 |
| spellingShingle | Qaisar Khalid Mahmood Muhammad Babar Akram Muhammad Siddique Akbar Muhammad Ishaq Development and Validation of a Scale for Measuring Motivations to Use Facebook: Results of Second-Order Confirmatory Factor Analysis Human Behavior and Emerging Technologies |
| title | Development and Validation of a Scale for Measuring Motivations to Use Facebook: Results of Second-Order Confirmatory Factor Analysis |
| title_full | Development and Validation of a Scale for Measuring Motivations to Use Facebook: Results of Second-Order Confirmatory Factor Analysis |
| title_fullStr | Development and Validation of a Scale for Measuring Motivations to Use Facebook: Results of Second-Order Confirmatory Factor Analysis |
| title_full_unstemmed | Development and Validation of a Scale for Measuring Motivations to Use Facebook: Results of Second-Order Confirmatory Factor Analysis |
| title_short | Development and Validation of a Scale for Measuring Motivations to Use Facebook: Results of Second-Order Confirmatory Factor Analysis |
| title_sort | development and validation of a scale for measuring motivations to use facebook results of second order confirmatory factor analysis |
| url | http://dx.doi.org/10.1155/2023/4663586 |
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