Economic essence of costs on marketing communications of enterprises

Marketing communications is an important factor in effective strategic management of the enterprise. It becomes even more relevant in the conditions of market relations, developed competition, orientation of the enterprise to the needs of the consumer. Marketing communications, as a functional subsp...

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Bibliographic Details
Main Author: V.V.
Format: Article
Language:English
Published: Zhytomyr Polytechnic State University 2023-09-01
Series:Економіка, управління та адміністрування
Subjects:
Online Access:http://ema.ztu.edu.ua/article/view/288007
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