Economic essence of costs on marketing communications of enterprises
Marketing communications is an important factor in effective strategic management of the enterprise. It becomes even more relevant in the conditions of market relations, developed competition, orientation of the enterprise to the needs of the consumer. Marketing communications, as a functional subsp...
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| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr Polytechnic State University
2023-09-01
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| Series: | Економіка, управління та адміністрування |
| Subjects: | |
| Online Access: | http://ema.ztu.edu.ua/article/view/288007 |
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