Economic essence of costs on marketing communications of enterprises
Marketing communications is an important factor in effective strategic management of the enterprise. It becomes even more relevant in the conditions of market relations, developed competition, orientation of the enterprise to the needs of the consumer. Marketing communications, as a functional subsp...
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| Format: | Article |
| Language: | English |
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Zhytomyr Polytechnic State University
2023-09-01
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| Series: | Економіка, управління та адміністрування |
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| Online Access: | http://ema.ztu.edu.ua/article/view/288007 |
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| author | V.V. |
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| author_sort | V.V. |
| collection | DOAJ |
| description | Marketing communications is an important factor in effective strategic management of the enterprise. It becomes even more relevant in the conditions of market relations, developed competition, orientation of the enterprise to the needs of the consumer. Marketing communications, as a functional subspecies of marketing, is a set of activities aimed at conveying information to the target audience and other stakeholders in order to implement a marketing strategy under the conditions of forming feedback between the addressee and the sender. Each enterprise is able to create its own system of marketing communications taking into account its own current and strategic goals. Costs for marketing communications are the cost of resources for the preparation, implementation and control of information flows aimed at conveying information to the target audience and other stakeholders, as well as receiving feedback from them, in order to implement the company's marketing strategy. Types of costs for marketing communications are proposed for building the nomenclature of accounting accounts. The application of the specified cost breakdowns will contribute to the formation of management reports with the necessary detailing of information on certain types of marketing communications. Also, the development will contribute to the reliability of determining the effectiveness of certain types of marketing communications and marketing communications of the enterprise as a whole. |
| format | Article |
| id | doaj-art-c06474049e0a445a86c23e64697cfb9e |
| institution | DOAJ |
| issn | 2664-245X 2664-2468 |
| language | English |
| publishDate | 2023-09-01 |
| publisher | Zhytomyr Polytechnic State University |
| record_format | Article |
| series | Економіка, управління та адміністрування |
| spelling | doaj-art-c06474049e0a445a86c23e64697cfb9e2025-08-20T03:23:26ZengZhytomyr Polytechnic State UniversityЕкономіка, управління та адміністрування2664-245X2664-24682023-09-013105667410.26642/ema-2023-3(105)-66-74Economic essence of costs on marketing communications of enterprisesV.V. 0https://orcid.org/0000-0002-0729-2224KozhukharMarketing communications is an important factor in effective strategic management of the enterprise. It becomes even more relevant in the conditions of market relations, developed competition, orientation of the enterprise to the needs of the consumer. Marketing communications, as a functional subspecies of marketing, is a set of activities aimed at conveying information to the target audience and other stakeholders in order to implement a marketing strategy under the conditions of forming feedback between the addressee and the sender. Each enterprise is able to create its own system of marketing communications taking into account its own current and strategic goals. Costs for marketing communications are the cost of resources for the preparation, implementation and control of information flows aimed at conveying information to the target audience and other stakeholders, as well as receiving feedback from them, in order to implement the company's marketing strategy. Types of costs for marketing communications are proposed for building the nomenclature of accounting accounts. The application of the specified cost breakdowns will contribute to the formation of management reports with the necessary detailing of information on certain types of marketing communications. Also, the development will contribute to the reliability of determining the effectiveness of certain types of marketing communications and marketing communications of the enterprise as a whole.http://ema.ztu.edu.ua/article/view/288007marketing communicationscostsmarketing coststypes of expenses |
| spellingShingle | V.V. Economic essence of costs on marketing communications of enterprises Економіка, управління та адміністрування marketing communications costs marketing costs types of expenses |
| title | Economic essence of costs on marketing communications of enterprises |
| title_full | Economic essence of costs on marketing communications of enterprises |
| title_fullStr | Economic essence of costs on marketing communications of enterprises |
| title_full_unstemmed | Economic essence of costs on marketing communications of enterprises |
| title_short | Economic essence of costs on marketing communications of enterprises |
| title_sort | economic essence of costs on marketing communications of enterprises |
| topic | marketing communications costs marketing costs types of expenses |
| url | http://ema.ztu.edu.ua/article/view/288007 |
| work_keys_str_mv | AT vv economicessenceofcostsonmarketingcommunicationsofenterprises |