Adoption of halal cosmetics: extending the Theory of Planned Behavior with halal literacy as a moderation variable

Adoption of halal cosmetics: extending the Theory of Planned Behavior with halal literacy as a moderation variable

Penelitian ini memiliki tujuan untuk mengembangkan model extended theory of plan behavior (TPB) dengan menambahkan religious commitment (RC) dan self-efficacy (SE) sebagai variabel internal dan menyelidiki pengaruh variabel tersebut terhadap sikap terhadap kosmetik halal. Selain itu, penelitian ini...

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Bibliographic Details
Main Authors: Muhammad Agus Futuhul Ma'wa, Hasbi, Triyani Aprilia, Suci Wulandari Siregar
Format: Article
Language:English
Published: Universitas Airlangga 2023-06-01
Series:Journal of Halal Product and Research
Online Access:https://e-journal.unair.ac.id/JHPR/article/view/42736
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