CUSTOMER - TARGETED STRATEGY AS A COMPONENT OF MARKETING STRATEGY

CUSTOMER - TARGETED STRATEGY AS A COMPONENT OF MARKETING STRATEGY

Total, customer targeted strategy comprises two solutions: marketing stimulation strategy and market segmentation strategy. Marketing stimulation strategy is an aggregate of two main instruments of influence: a broadly understood “set of benefits”, and its price consistent with the mission statement...

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Bibliographic Details
Main Author: Marek Rawski
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2013-12-01
Series:Polityki Europejskie, Finanse i Marketing
Online Access:https://pefim.sggw.edu.pl/article/view/1299
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