Integration development strategy of Xinjiang wine and cultural tourism industry

Xinjiang is a large area of wine grape planting and wine brewing in China. It is an inevitable trend to give full play to the natural resource conditions and historical cultural advantages of Xinjiang and promote the integration of wine and cultural tourism industry. At present, the integration deve...

Full description

Saved in:
Bibliographic Details
Main Author: ZHAO Xiaoli
Format: Article
Language:English
Published: Editorial Department of China Brewing 2024-09-01
Series:Zhongguo niangzao
Subjects:
Online Access:https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2024-43-9-256.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1850044037495521280
author ZHAO Xiaoli
author_facet ZHAO Xiaoli
author_sort ZHAO Xiaoli
collection DOAJ
description Xinjiang is a large area of wine grape planting and wine brewing in China. It is an inevitable trend to give full play to the natural resource conditions and historical cultural advantages of Xinjiang and promote the integration of wine and cultural tourism industry. At present, the integration development of Xinjiang wine and cultural tourism industry has formed a certain foundation through government policy guidance, wineries carrying out 'wine + cultural tourism' activities and leveraging exhibition festivals. But there are still many constraints. Therefore, it is necessary to further explore the wine culture, tell the 'Xinjiang wine story', continuously improve the operation ability of wine culture tourism, enrich the exhibition and festival activities to promote the deep integration of Xinjiang wine and cultural tourism industry.
format Article
id doaj-art-bfc0dc72ca1547649ddfc821ad38d4d9
institution DOAJ
issn 0254-5071
language English
publishDate 2024-09-01
publisher Editorial Department of China Brewing
record_format Article
series Zhongguo niangzao
spelling doaj-art-bfc0dc72ca1547649ddfc821ad38d4d92025-08-20T02:55:05ZengEditorial Department of China BrewingZhongguo niangzao0254-50712024-09-0143925626010.11882/j.issn.0254-5071.2024.09.040Integration development strategy of Xinjiang wine and cultural tourism industryZHAO Xiaoli0School of Economics and Management, Changji University, Changji 831100, ChinaXinjiang is a large area of wine grape planting and wine brewing in China. It is an inevitable trend to give full play to the natural resource conditions and historical cultural advantages of Xinjiang and promote the integration of wine and cultural tourism industry. At present, the integration development of Xinjiang wine and cultural tourism industry has formed a certain foundation through government policy guidance, wineries carrying out 'wine + cultural tourism' activities and leveraging exhibition festivals. But there are still many constraints. Therefore, it is necessary to further explore the wine culture, tell the 'Xinjiang wine story', continuously improve the operation ability of wine culture tourism, enrich the exhibition and festival activities to promote the deep integration of Xinjiang wine and cultural tourism industry.https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2024-43-9-256.pdfxinjiang|wine|cultural tourism|integrated development
spellingShingle ZHAO Xiaoli
Integration development strategy of Xinjiang wine and cultural tourism industry
Zhongguo niangzao
xinjiang|wine|cultural tourism|integrated development
title Integration development strategy of Xinjiang wine and cultural tourism industry
title_full Integration development strategy of Xinjiang wine and cultural tourism industry
title_fullStr Integration development strategy of Xinjiang wine and cultural tourism industry
title_full_unstemmed Integration development strategy of Xinjiang wine and cultural tourism industry
title_short Integration development strategy of Xinjiang wine and cultural tourism industry
title_sort integration development strategy of xinjiang wine and cultural tourism industry
topic xinjiang|wine|cultural tourism|integrated development
url https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2024-43-9-256.pdf
work_keys_str_mv AT zhaoxiaoli integrationdevelopmentstrategyofxinjiangwineandculturaltourismindustry