ANALYSIS OF THE COMPETITIVE POSITION OF S.C. "FUCHS CONDIMENTE RO" S.R.L. CURTEA DE ARGES

A firm is competitive when it optimizes its resources and opportunities to obtain a medium- and long-term advantage over its rivals, with the ability to secure self-financing, shareholder payment and employee remuneration. Based on these prerequisites, the study aims at conducting a pertinent analys...

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Bibliographic Details
Main Authors: Puiu GRADINARU, Dorulet GRADINARU, Cristina Elena PARASCHIV
Format: Article
Language:English
Published: University of Pitesti 2017-12-01
Series:Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
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Online Access:http://economic.upit.ro/RePEc/pdf/2017_3_21.pdf
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Summary:A firm is competitive when it optimizes its resources and opportunities to obtain a medium- and long-term advantage over its rivals, with the ability to secure self-financing, shareholder payment and employee remuneration. Based on these prerequisites, the study aims at conducting a pertinent analysis of the competitive position of a company that is one of the world's leading suppliers of condiments with high and stable profitability. In this regard, the work is relevant and original both through methodology, the results obtained and the resulting conclusions. In conclusion, the study illustrates the complexity of the competitiveness issue and its role in achieving a sustainable competitive advantage as an invisible synthetic component of the strategy.
ISSN:1583-1809
2344-4908