The celebrity disaster area effect: exploring the impact of social media on the distribution of humanitarian goods
Abstract Social media and public attention have resulted in an excessive concentration of humanitarian relief goods in high-exposure disaster areas and supply shortages in surrounding areas, which we refer to as a “celebrity disaster area effect”. This study uses system dynamics modeling and simulat...
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| Format: | Article |
| Language: | English |
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Springer Nature
2025-04-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-04722-1 |
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| author | Yuhang Wang Liuyue Zhang Rui Li Yi Lu |
| author_facet | Yuhang Wang Liuyue Zhang Rui Li Yi Lu |
| author_sort | Yuhang Wang |
| collection | DOAJ |
| description | Abstract Social media and public attention have resulted in an excessive concentration of humanitarian relief goods in high-exposure disaster areas and supply shortages in surrounding areas, which we refer to as a “celebrity disaster area effect”. This study uses system dynamics modeling and simulations to explore the impact of this effect on the humanitarian supply distribution during the 2022 Luding earthquake. We establish a celebrity disaster area effect measurement model that introduces a deprivation cost concept. We found that adjusting the overall public opinion to 70% of its current level is the most effective way to mitigate the celebrity disaster area effect. |
| format | Article |
| id | doaj-art-bf26a2c84e764ad0ab6896c7b48b2fa7 |
| institution | OA Journals |
| issn | 2662-9992 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | Springer Nature |
| record_format | Article |
| series | Humanities & Social Sciences Communications |
| spelling | doaj-art-bf26a2c84e764ad0ab6896c7b48b2fa72025-08-20T01:52:55ZengSpringer NatureHumanities & Social Sciences Communications2662-99922025-04-0112111510.1057/s41599-025-04722-1The celebrity disaster area effect: exploring the impact of social media on the distribution of humanitarian goodsYuhang Wang0Liuyue Zhang1Rui Li2Yi Lu3Business School, Sichuan UniversityBusiness School, Sichuan UniversityBusiness School, Sichuan UniversityInstitute for Disaster Management and Reconstruction, Sichuan UniversityAbstract Social media and public attention have resulted in an excessive concentration of humanitarian relief goods in high-exposure disaster areas and supply shortages in surrounding areas, which we refer to as a “celebrity disaster area effect”. This study uses system dynamics modeling and simulations to explore the impact of this effect on the humanitarian supply distribution during the 2022 Luding earthquake. We establish a celebrity disaster area effect measurement model that introduces a deprivation cost concept. We found that adjusting the overall public opinion to 70% of its current level is the most effective way to mitigate the celebrity disaster area effect.https://doi.org/10.1057/s41599-025-04722-1 |
| spellingShingle | Yuhang Wang Liuyue Zhang Rui Li Yi Lu The celebrity disaster area effect: exploring the impact of social media on the distribution of humanitarian goods Humanities & Social Sciences Communications |
| title | The celebrity disaster area effect: exploring the impact of social media on the distribution of humanitarian goods |
| title_full | The celebrity disaster area effect: exploring the impact of social media on the distribution of humanitarian goods |
| title_fullStr | The celebrity disaster area effect: exploring the impact of social media on the distribution of humanitarian goods |
| title_full_unstemmed | The celebrity disaster area effect: exploring the impact of social media on the distribution of humanitarian goods |
| title_short | The celebrity disaster area effect: exploring the impact of social media on the distribution of humanitarian goods |
| title_sort | celebrity disaster area effect exploring the impact of social media on the distribution of humanitarian goods |
| url | https://doi.org/10.1057/s41599-025-04722-1 |
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