Customer value co-creation practices for community well-being in E-commerce platform: An information-based perspective

The paper investigates the role of customer value co-creation practices within e-commerce platforms, drawing on service dominant logic, practice theory and institutional work. From the customer view, this study proposes an integrated model in which social expertise, organizational socialization, per...

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Main Authors: Nguyen M. Tuan, Dang T. Doan
Format: Article
Language:English
Published: Elsevier 2025-03-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S219985312500023X
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author Nguyen M. Tuan
Dang T. Doan
author_facet Nguyen M. Tuan
Dang T. Doan
author_sort Nguyen M. Tuan
collection DOAJ
description The paper investigates the role of customer value co-creation practices within e-commerce platforms, drawing on service dominant logic, practice theory and institutional work. From the customer view, this study proposes an integrated model in which social expertise, organizational socialization, perceived effectiveness of e-commerce institutional mechanisms, controllability as determinants of, and service climate, value in use, community well-being as outcomes of information-based practices. The survey with data from 335 e-commerce customers analyzed by PLS-SEM reports that all research hypotheses are supported. This paper is among the first to evidently highlight the aggregation of value outcomes at micro-level (i.e. service climate, value in use) for an emergence of a collective outcome at meso-level (i.e. community well-being). In addition, this is also one of the first studies, with e-commerce institutional mechanisms found as a significant moderator of both social expertise-controllability and organizational socialization-controllability relationships, to empirically affirm institution as resource context and to explore the way for resource in context to enhance its ‘resourceness’. Finally, the study contributes to service research by identifying all three of information-based value co-creation practices that enable well-being co-creation in service ecosystems.
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spelling doaj-art-bf0984d7fd20439caa836b4c2157a9ee2025-02-09T05:00:03ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312025-03-01111100488Customer value co-creation practices for community well-being in E-commerce platform: An information-based perspectiveNguyen M. Tuan0Dang T. Doan1Corresponding author.; Ho Chi Minh City University of Technology (HCMUT), Viet Nam National University Ho Chi Minh City (VNU-HCM), 268 Ly Thuong Kiet Street, District 10, Ho Chi Minh City, Viet NamHo Chi Minh City University of Technology (HCMUT), Viet Nam National University Ho Chi Minh City (VNU-HCM), 268 Ly Thuong Kiet Street, District 10, Ho Chi Minh City, Viet NamThe paper investigates the role of customer value co-creation practices within e-commerce platforms, drawing on service dominant logic, practice theory and institutional work. From the customer view, this study proposes an integrated model in which social expertise, organizational socialization, perceived effectiveness of e-commerce institutional mechanisms, controllability as determinants of, and service climate, value in use, community well-being as outcomes of information-based practices. The survey with data from 335 e-commerce customers analyzed by PLS-SEM reports that all research hypotheses are supported. This paper is among the first to evidently highlight the aggregation of value outcomes at micro-level (i.e. service climate, value in use) for an emergence of a collective outcome at meso-level (i.e. community well-being). In addition, this is also one of the first studies, with e-commerce institutional mechanisms found as a significant moderator of both social expertise-controllability and organizational socialization-controllability relationships, to empirically affirm institution as resource context and to explore the way for resource in context to enhance its ‘resourceness’. Finally, the study contributes to service research by identifying all three of information-based value co-creation practices that enable well-being co-creation in service ecosystems.http://www.sciencedirect.com/science/article/pii/S219985312500023XService dominant logicE-commerce platformsInstitutional theoryPractice theoryCommunity well-beingInformation-based co-creation practices
spellingShingle Nguyen M. Tuan
Dang T. Doan
Customer value co-creation practices for community well-being in E-commerce platform: An information-based perspective
Journal of Open Innovation: Technology, Market and Complexity
Service dominant logic
E-commerce platforms
Institutional theory
Practice theory
Community well-being
Information-based co-creation practices
title Customer value co-creation practices for community well-being in E-commerce platform: An information-based perspective
title_full Customer value co-creation practices for community well-being in E-commerce platform: An information-based perspective
title_fullStr Customer value co-creation practices for community well-being in E-commerce platform: An information-based perspective
title_full_unstemmed Customer value co-creation practices for community well-being in E-commerce platform: An information-based perspective
title_short Customer value co-creation practices for community well-being in E-commerce platform: An information-based perspective
title_sort customer value co creation practices for community well being in e commerce platform an information based perspective
topic Service dominant logic
E-commerce platforms
Institutional theory
Practice theory
Community well-being
Information-based co-creation practices
url http://www.sciencedirect.com/science/article/pii/S219985312500023X
work_keys_str_mv AT nguyenmtuan customervaluecocreationpracticesforcommunitywellbeinginecommerceplatformaninformationbasedperspective
AT dangtdoan customervaluecocreationpracticesforcommunitywellbeinginecommerceplatformaninformationbasedperspective