Conflict of real and digital personality in media communication: Results of the study
The article considers the discrepancy between digital personality created by an individual in the media space and one’s real image. The conducted exploratory study was intended to confirm the presence and/or absence of the intention of media communication participants to form a simulacrum which acts...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2025-07-01
|
| Series: | RUDN journal of Sociology |
| Subjects: | |
| Online Access: | https://journals.rudn.ru/sociology/article/viewFile/45082/25051 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849317374151360512 |
|---|---|
| author | A. K. Mamedov O. V. Smirnova G. V. Denissova O. V. Sapunova |
| author_facet | A. K. Mamedov O. V. Smirnova G. V. Denissova O. V. Sapunova |
| author_sort | A. K. Mamedov |
| collection | DOAJ |
| description | The article considers the discrepancy between digital personality created by an individual in the media space and one’s real image. The conducted exploratory study was intended to confirm the presence and/or absence of the intention of media communication participants to form a simulacrum which acts as a virtual mask replacing and even modifying real personality. The authors focus on identifying a statistically significant tendency towards cognitive dissonance of social network users as determined by the contradiction between their real and digital images. The methods of formalized survey and unfinished sentences were used, providing opportunities for self-analysis in the digital space. The evaluated key parameters were the following aspects of media communication: anonymity vs explicit position; conformity, desire to receive social approval vs defending one’s position; following fashion vs following one’s interests; tendency towards realistic self-presentation vs preference for idealized self-presentation. The sample consisted of 112 respondents aged 19 to 32 - students and postgraduates of Russian higher education institutions. The empirical results proved respondents’ desire to explicitly express their own point of view and non-conformity and disloyalty to popular/widespread opinions. Self-analysis of users’ behavior in social networks revealed the dominance of realistic self-presentation, the desire to form a positive virtual image with special attention to its visual component, and a significant coincidence of virtual and real images. |
| format | Article |
| id | doaj-art-befc7d09a90c40deb00f77ad754faa26 |
| institution | Kabale University |
| issn | 2313-2272 2408-8897 |
| language | English |
| publishDate | 2025-07-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN journal of Sociology |
| spelling | doaj-art-befc7d09a90c40deb00f77ad754faa262025-08-20T03:51:13ZengPeoples’ Friendship University of Russia (RUDN University)RUDN journal of Sociology2313-22722408-88972025-07-0125239740910.22363/2313-2272-2025-25-2-397-40921272Conflict of real and digital personality in media communication: Results of the studyA. K. Mamedov0O. V. Smirnova1G. V. Denissova2O. V. Sapunova3Lomonosov Moscow State UniversityLomonosov Moscow State UniversityLomonosov Moscow State UniversityLomonosov Moscow State UniversityThe article considers the discrepancy between digital personality created by an individual in the media space and one’s real image. The conducted exploratory study was intended to confirm the presence and/or absence of the intention of media communication participants to form a simulacrum which acts as a virtual mask replacing and even modifying real personality. The authors focus on identifying a statistically significant tendency towards cognitive dissonance of social network users as determined by the contradiction between their real and digital images. The methods of formalized survey and unfinished sentences were used, providing opportunities for self-analysis in the digital space. The evaluated key parameters were the following aspects of media communication: anonymity vs explicit position; conformity, desire to receive social approval vs defending one’s position; following fashion vs following one’s interests; tendency towards realistic self-presentation vs preference for idealized self-presentation. The sample consisted of 112 respondents aged 19 to 32 - students and postgraduates of Russian higher education institutions. The empirical results proved respondents’ desire to explicitly express their own point of view and non-conformity and disloyalty to popular/widespread opinions. Self-analysis of users’ behavior in social networks revealed the dominance of realistic self-presentation, the desire to form a positive virtual image with special attention to its visual component, and a significant coincidence of virtual and real images.https://journals.rudn.ru/sociology/article/viewFile/45082/25051homo digitalisdigitalizationmedia communicationsocial networkshomo digitalisdigital personalitydigital twinconflict of real and virtual personality |
| spellingShingle | A. K. Mamedov O. V. Smirnova G. V. Denissova O. V. Sapunova Conflict of real and digital personality in media communication: Results of the study RUDN journal of Sociology homo digitalis digitalization media communication social networks homo digitalis digital personality digital twin conflict of real and virtual personality |
| title | Conflict of real and digital personality in media communication: Results of the study |
| title_full | Conflict of real and digital personality in media communication: Results of the study |
| title_fullStr | Conflict of real and digital personality in media communication: Results of the study |
| title_full_unstemmed | Conflict of real and digital personality in media communication: Results of the study |
| title_short | Conflict of real and digital personality in media communication: Results of the study |
| title_sort | conflict of real and digital personality in media communication results of the study |
| topic | homo digitalis digitalization media communication social networks homo digitalis digital personality digital twin conflict of real and virtual personality |
| url | https://journals.rudn.ru/sociology/article/viewFile/45082/25051 |
| work_keys_str_mv | AT akmamedov conflictofrealanddigitalpersonalityinmediacommunicationresultsofthestudy AT ovsmirnova conflictofrealanddigitalpersonalityinmediacommunicationresultsofthestudy AT gvdenissova conflictofrealanddigitalpersonalityinmediacommunicationresultsofthestudy AT ovsapunova conflictofrealanddigitalpersonalityinmediacommunicationresultsofthestudy |