The Category Management Process and Responding to Customer Needs
This article presents the process of managing the product category of fast-moving (FMCG) in the example of tobacco products. Assumptions discussed the process developed by two companies working together. The presented results show that the process of category management is an extremely important act...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
VIZJA University
2010-12-01
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| Series: | Contemporary Economics |
| Online Access: | http://ce.vizja.pl/en/download-pdf/id/179 |
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| _version_ | 1849685767793672192 |
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| author | Agnieszka Biernat-Jarka Katarzyna Świerczyńska |
| author_facet | Agnieszka Biernat-Jarka Katarzyna Świerczyńska |
| author_sort | Agnieszka Biernat-Jarka |
| collection | DOAJ |
| description | This article presents the process of managing the product category of fast-moving (FMCG) in the example of tobacco products. Assumptions discussed the process developed by two companies working together. The presented results show that the process of category management is an extremely important activity in achieving the company sales and response for consumer needs. As a result of the implementation of category management process of tobacco products has been increasing the number of customers visiting outlets, increasing the number of marketed products, and ultimately increase the company’s profit. |
| format | Article |
| id | doaj-art-befb90d6b55a47a5b5cf5a52bfc32003 |
| institution | DOAJ |
| issn | 2084-0845 |
| language | English |
| publishDate | 2010-12-01 |
| publisher | VIZJA University |
| record_format | Article |
| series | Contemporary Economics |
| spelling | doaj-art-befb90d6b55a47a5b5cf5a52bfc320032025-08-20T03:22:59ZengVIZJA UniversityContemporary Economics2084-08452010-12-01441291The Category Management Process and Responding to Customer NeedsAgnieszka Biernat-JarkaKatarzyna ŚwierczyńskaThis article presents the process of managing the product category of fast-moving (FMCG) in the example of tobacco products. Assumptions discussed the process developed by two companies working together. The presented results show that the process of category management is an extremely important activity in achieving the company sales and response for consumer needs. As a result of the implementation of category management process of tobacco products has been increasing the number of customers visiting outlets, increasing the number of marketed products, and ultimately increase the company’s profit.http://ce.vizja.pl/en/download-pdf/id/179 |
| spellingShingle | Agnieszka Biernat-Jarka Katarzyna Świerczyńska The Category Management Process and Responding to Customer Needs Contemporary Economics |
| title | The Category Management Process and Responding to Customer Needs |
| title_full | The Category Management Process and Responding to Customer Needs |
| title_fullStr | The Category Management Process and Responding to Customer Needs |
| title_full_unstemmed | The Category Management Process and Responding to Customer Needs |
| title_short | The Category Management Process and Responding to Customer Needs |
| title_sort | category management process and responding to customer needs |
| url | http://ce.vizja.pl/en/download-pdf/id/179 |
| work_keys_str_mv | AT agnieszkabiernatjarka thecategorymanagementprocessandrespondingtocustomerneeds AT katarzynaswierczynska thecategorymanagementprocessandrespondingtocustomerneeds AT agnieszkabiernatjarka categorymanagementprocessandrespondingtocustomerneeds AT katarzynaswierczynska categorymanagementprocessandrespondingtocustomerneeds |