Ethnographic Blogging: Reflections on a Methodological Experiment

This paper describes how a weblog was utilized as a major component in a long-term, multi-site ethnography with both “virtual” and physically situated research components. “Ethnographic blogging” describes not only the act of writing on a website and hoping that someone will read it, but the process...

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Main Author: Tocci Jason
Format: Article
Language:English
Published: Sciendo 2010-01-01
Series:Cultural Science
Online Access:https://doi.org/10.5334/csci.38
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author Tocci Jason
author_facet Tocci Jason
author_sort Tocci Jason
collection DOAJ
description This paper describes how a weblog was utilized as a major component in a long-term, multi-site ethnography with both “virtual” and physically situated research components. “Ethnographic blogging” describes not only the act of writing on a website and hoping that someone will read it, but the process of regularly maintaining a blog, and the modes of interaction and observation that this process gradually enables. In my own study of self-identified ‘geeks’ and ‘nerds,’ ethnographic blogging involved traversing news sites, forums, and other blogs for relevant content, leading to opportunities for dialogue with other bloggers and readers; establishing a persona online as a researcher, which has encouraged subjects to invite me to public and private discussions about their culture and identities; and bringing together online subjects from multiple physical sites, among other opportunities. My own experience of integrating a blog into ethnographic research was largely experimental, though I offer these reflections to encourage researchers to consider what alternative means of qualitative analysis online may have to offer us.
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institution Kabale University
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record_format Article
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spelling doaj-art-bee4189a88bd4871adb9977693c319252025-02-10T13:26:38ZengSciendoCultural Science1836-04162010-01-0132114910.5334/csci.3838Ethnographic Blogging: Reflections on a Methodological ExperimentTocci Jason0Pine Manor College, Boston, USAThis paper describes how a weblog was utilized as a major component in a long-term, multi-site ethnography with both “virtual” and physically situated research components. “Ethnographic blogging” describes not only the act of writing on a website and hoping that someone will read it, but the process of regularly maintaining a blog, and the modes of interaction and observation that this process gradually enables. In my own study of self-identified ‘geeks’ and ‘nerds,’ ethnographic blogging involved traversing news sites, forums, and other blogs for relevant content, leading to opportunities for dialogue with other bloggers and readers; establishing a persona online as a researcher, which has encouraged subjects to invite me to public and private discussions about their culture and identities; and bringing together online subjects from multiple physical sites, among other opportunities. My own experience of integrating a blog into ethnographic research was largely experimental, though I offer these reflections to encourage researchers to consider what alternative means of qualitative analysis online may have to offer us.https://doi.org/10.5334/csci.38
spellingShingle Tocci Jason
Ethnographic Blogging: Reflections on a Methodological Experiment
Cultural Science
title Ethnographic Blogging: Reflections on a Methodological Experiment
title_full Ethnographic Blogging: Reflections on a Methodological Experiment
title_fullStr Ethnographic Blogging: Reflections on a Methodological Experiment
title_full_unstemmed Ethnographic Blogging: Reflections on a Methodological Experiment
title_short Ethnographic Blogging: Reflections on a Methodological Experiment
title_sort ethnographic blogging reflections on a methodological experiment
url https://doi.org/10.5334/csci.38
work_keys_str_mv AT toccijason ethnographicbloggingreflectionsonamethodologicalexperiment