Using Sentiment Analysis of Online Hotel Reviews To Explore the Effect of Information and Communication Technologies on Hotel Guest Satisfaction

Online hotel reviews are a rich source of information regarding drivers of customer satisfaction or dissatisfaction with hotel services. In this paper, we study the impact of information and communication technologies (ICT) on the satisfaction of customers of 144 Algerian hotels through the analysis...

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Main Authors: Salma Cherdouh, Abdenacer Kherri, Ayoub Abbaci, Salim Kebir
Format: Article
Language:English
Published: Istanbul University Press 2022-06-01
Series:Journal of Tourismology
Subjects:
Online Access:https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/B8436FC428854B50B8A784DCE302F681
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author Salma Cherdouh
Abdenacer Kherri
Ayoub Abbaci
Salim Kebir
author_facet Salma Cherdouh
Abdenacer Kherri
Ayoub Abbaci
Salim Kebir
author_sort Salma Cherdouh
collection DOAJ
description Online hotel reviews are a rich source of information regarding drivers of customer satisfaction or dissatisfaction with hotel services. In this paper, we study the impact of information and communication technologies (ICT) on the satisfaction of customers of 144 Algerian hotels through the analysis of 11310 online user reviews. The methodology adopted is based on the analysis of the sentiments expressed in the user reviews from one of the most used travel platforms, TripAdvisor. The results indicate that sentiment towards ICT contributes to satisfaction but not as much as sentiment towards other non-ICT services. Furthermore, we identified individually which ICTs contribute to satisfaction. We found that ICTs related to booking, comfort and entertainment were the ones that significantly contributed to satisfaction, while ICT related to safety and security did not. We believe that this study contributes to the literature because it uses innovative natural language processing techniques as opposed to traditional questionnaire-based approaches. Moreover, this study was conducted in a developing country where ICT adoption differs from that of developed countries.
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issn 2459-1939
language English
publishDate 2022-06-01
publisher Istanbul University Press
record_format Article
series Journal of Tourismology
spelling doaj-art-be7c45958bbf4c0bb121d1cb83883e842025-08-20T02:15:59ZengIstanbul University PressJournal of Tourismology2459-19392022-06-0181496710.26650/jot.2022.8.1.1038566123456Using Sentiment Analysis of Online Hotel Reviews To Explore the Effect of Information and Communication Technologies on Hotel Guest SatisfactionSalma Cherdouh0https://orcid.org/0000-0002-6215-1045Abdenacer Kherrihttps://orcid.org/0000-0003-2923-5922Ayoub Abbacihttps://orcid.org/0000-0001-5067-7579Salim Kebirhttps://orcid.org/0000-0002-7101-6523Université de Bejaia, Bejaia, AlgeriaOnline hotel reviews are a rich source of information regarding drivers of customer satisfaction or dissatisfaction with hotel services. In this paper, we study the impact of information and communication technologies (ICT) on the satisfaction of customers of 144 Algerian hotels through the analysis of 11310 online user reviews. The methodology adopted is based on the analysis of the sentiments expressed in the user reviews from one of the most used travel platforms, TripAdvisor. The results indicate that sentiment towards ICT contributes to satisfaction but not as much as sentiment towards other non-ICT services. Furthermore, we identified individually which ICTs contribute to satisfaction. We found that ICTs related to booking, comfort and entertainment were the ones that significantly contributed to satisfaction, while ICT related to safety and security did not. We believe that this study contributes to the literature because it uses innovative natural language processing techniques as opposed to traditional questionnaire-based approaches. Moreover, this study was conducted in a developing country where ICT adoption differs from that of developed countries.https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/B8436FC428854B50B8A784DCE302F681information and communication technologysentiment analysisonline hotel reviewshotel guest satisfactionalgerian hotels
spellingShingle Salma Cherdouh
Abdenacer Kherri
Ayoub Abbaci
Salim Kebir
Using Sentiment Analysis of Online Hotel Reviews To Explore the Effect of Information and Communication Technologies on Hotel Guest Satisfaction
Journal of Tourismology
information and communication technology
sentiment analysis
online hotel reviews
hotel guest satisfaction
algerian hotels
title Using Sentiment Analysis of Online Hotel Reviews To Explore the Effect of Information and Communication Technologies on Hotel Guest Satisfaction
title_full Using Sentiment Analysis of Online Hotel Reviews To Explore the Effect of Information and Communication Technologies on Hotel Guest Satisfaction
title_fullStr Using Sentiment Analysis of Online Hotel Reviews To Explore the Effect of Information and Communication Technologies on Hotel Guest Satisfaction
title_full_unstemmed Using Sentiment Analysis of Online Hotel Reviews To Explore the Effect of Information and Communication Technologies on Hotel Guest Satisfaction
title_short Using Sentiment Analysis of Online Hotel Reviews To Explore the Effect of Information and Communication Technologies on Hotel Guest Satisfaction
title_sort using sentiment analysis of online hotel reviews to explore the effect of information and communication technologies on hotel guest satisfaction
topic information and communication technology
sentiment analysis
online hotel reviews
hotel guest satisfaction
algerian hotels
url https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/B8436FC428854B50B8A784DCE302F681
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AT ayoubabbaci usingsentimentanalysisofonlinehotelreviewstoexploretheeffectofinformationandcommunicationtechnologiesonhotelguestsatisfaction
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