The Impact of Digital Marketing, Halal Labels, Product Quality, and Price on Consumer Satisfaction in the Halal Industry: A Study on Shopee and TikTok Shop Tanya ChatGPT
This study aims to examine the impact of digital marketing, halal labeling, product quality, and price on customer satisfaction in the halal industry sector, especially on e-commerce platforms such as Shopee and TikTok Shop. By utilizing the Theory of Planned Behavior (TPB) approach, this study exp...
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-07-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
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| Online Access: | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7246 |
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| author | Muhammad Zaky Hermawansyah Adi Mansyah |
| author_facet | Muhammad Zaky Hermawansyah Adi Mansyah |
| author_sort | Muhammad Zaky Hermawansyah |
| collection | DOAJ |
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This study aims to examine the impact of digital marketing, halal labeling, product quality, and price on customer satisfaction in the halal industry sector, especially on e-commerce platforms such as Shopee and TikTok Shop. By utilizing the Theory of Planned Behavior (TPB) approach, this study explores the relationship between attitudes, subjective norms, and perceived behavioral control on consumer satisfaction in the context of halal products. The research uses quantitative methods with a causal research design. Data were collected through an online questionnaire using a 4-point Likert scale, involving 131 respondents selected via a purposive sampling technique. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The research findings indicate that price is the most influential factor on customer satisfaction, followed by product quality and digital marketing. Competitive prices and products that meet consumer expectations significantly increase satisfaction levels. In contrast, halal labeling does not have a significant direct influence on customer satisfaction, unless supported by other variables. This research contributes both in theory and practice in understanding Muslim consumer behavior in the digital era and can be a reference for industry players. designing effective and inclusive marketing strategies.
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| format | Article |
| id | doaj-art-be6d1c470d6c4d53abd0aebb019aed16 |
| institution | Kabale University |
| issn | 2621-606X |
| language | English |
| publishDate | 2025-07-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj-art-be6d1c470d6c4d53abd0aebb019aed162025-08-20T03:55:59ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2025-07-0183The Impact of Digital Marketing, Halal Labels, Product Quality, and Price on Consumer Satisfaction in the Halal Industry: A Study on Shopee and TikTok Shop Tanya ChatGPTMuhammad Zaky Hermawansyah0Adi Mansyah1Universitas Muhammadiyah Jakarta, Tangerang Selatan, IndonesiaUniversitas Muhammadiyah Jakarta, Tangerang Selatan, Indonesia This study aims to examine the impact of digital marketing, halal labeling, product quality, and price on customer satisfaction in the halal industry sector, especially on e-commerce platforms such as Shopee and TikTok Shop. By utilizing the Theory of Planned Behavior (TPB) approach, this study explores the relationship between attitudes, subjective norms, and perceived behavioral control on consumer satisfaction in the context of halal products. The research uses quantitative methods with a causal research design. Data were collected through an online questionnaire using a 4-point Likert scale, involving 131 respondents selected via a purposive sampling technique. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The research findings indicate that price is the most influential factor on customer satisfaction, followed by product quality and digital marketing. Competitive prices and products that meet consumer expectations significantly increase satisfaction levels. In contrast, halal labeling does not have a significant direct influence on customer satisfaction, unless supported by other variables. This research contributes both in theory and practice in understanding Muslim consumer behavior in the digital era and can be a reference for industry players. designing effective and inclusive marketing strategies. https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7246Consumer Satisfaction, Shopee, TikTok Shop, Halal Industry, Theory of Planned Behavior |
| spellingShingle | Muhammad Zaky Hermawansyah Adi Mansyah The Impact of Digital Marketing, Halal Labels, Product Quality, and Price on Consumer Satisfaction in the Halal Industry: A Study on Shopee and TikTok Shop Tanya ChatGPT Indonesian Interdisciplinary Journal of Sharia Economics Consumer Satisfaction, Shopee, TikTok Shop, Halal Industry, Theory of Planned Behavior |
| title | The Impact of Digital Marketing, Halal Labels, Product Quality, and Price on Consumer Satisfaction in the Halal Industry: A Study on Shopee and TikTok Shop Tanya ChatGPT |
| title_full | The Impact of Digital Marketing, Halal Labels, Product Quality, and Price on Consumer Satisfaction in the Halal Industry: A Study on Shopee and TikTok Shop Tanya ChatGPT |
| title_fullStr | The Impact of Digital Marketing, Halal Labels, Product Quality, and Price on Consumer Satisfaction in the Halal Industry: A Study on Shopee and TikTok Shop Tanya ChatGPT |
| title_full_unstemmed | The Impact of Digital Marketing, Halal Labels, Product Quality, and Price on Consumer Satisfaction in the Halal Industry: A Study on Shopee and TikTok Shop Tanya ChatGPT |
| title_short | The Impact of Digital Marketing, Halal Labels, Product Quality, and Price on Consumer Satisfaction in the Halal Industry: A Study on Shopee and TikTok Shop Tanya ChatGPT |
| title_sort | impact of digital marketing halal labels product quality and price on consumer satisfaction in the halal industry a study on shopee and tiktok shop tanya chatgpt |
| topic | Consumer Satisfaction, Shopee, TikTok Shop, Halal Industry, Theory of Planned Behavior |
| url | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7246 |
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