Development of interaction management tools in B2B markets
The article is devoted to the problem of improving interaction in B2B markets. By analyzing the literature on the issues under study, the authors have identified a trend in the customer management development in B2B markets towards a unique experience creation along the entire path of interaction be...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2024-03-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/5076 |
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