Impact of Baijiu geographical indication product certification on consumer purchasing behavior
To evaluate the impact of Baijiu geographical indication certification on consumer purchasing decisions, its spatial distribution characteristics and regional differences characteristics in China's four major regions (East, Central, West, and Northeast) was explored by geographical concentratio...
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| Format: | Article |
| Language: | English |
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Editorial Department of China Brewing
2024-05-01
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| Series: | Zhongguo niangzao |
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| Online Access: | https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2024-43-5-266.pdf |
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| _version_ | 1850077037679607808 |
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| author | WANG Kai, WU Mengli, TONG Jun |
| author_facet | WANG Kai, WU Mengli, TONG Jun |
| author_sort | WANG Kai, WU Mengli, TONG Jun |
| collection | DOAJ |
| description | To evaluate the impact of Baijiu geographical indication certification on consumer purchasing decisions, its spatial distribution characteristics and regional differences characteristics in China's four major regions (East, Central, West, and Northeast) was explored by geographical concentration index method. "Guizhou Moutai" (well-known domestic Baijiu brand) was selected as a case study subject, with consumer purchasing behavior as the dependent variable, and the functional value, emotional value, economic value, and safety value of product as independent variables, theoretical model was constructed based on consumer purchasing behavior theory. The results showed that the distribution of China's Baijiu geographical indication products was significantly uneven nationwide, with a higher concentration within the four major regions. Among them, the Northeast region had the highest geographical concentration index (57.960). Taking "Guizhou Moutai" as an example, the perceived value of Baijiu geographical indication products had a significant positive impact on consumer purchasing behavior. In terms of impact degree, the order of impact was economic value (0.349)>functional value (0.259)>safety value (0.179)>emotional value (0.169). |
| format | Article |
| id | doaj-art-be57e11e816240f89c948849e3076c4e |
| institution | DOAJ |
| issn | 0254-5071 |
| language | English |
| publishDate | 2024-05-01 |
| publisher | Editorial Department of China Brewing |
| record_format | Article |
| series | Zhongguo niangzao |
| spelling | doaj-art-be57e11e816240f89c948849e3076c4e2025-08-20T02:45:53ZengEditorial Department of China BrewingZhongguo niangzao0254-50712024-05-0143526627010.11882/j.issn.0254-5071.2024.05.041Impact of Baijiu geographical indication product certification on consumer purchasing behaviorWANG Kai, WU Mengli, TONG Jun01. School of Economics and Management, Hubei Engineering University, Xiaogan 432100, China; ;2. Department of Business Administration, Moutai Institute, Zunyi 564500, ChinaTo evaluate the impact of Baijiu geographical indication certification on consumer purchasing decisions, its spatial distribution characteristics and regional differences characteristics in China's four major regions (East, Central, West, and Northeast) was explored by geographical concentration index method. "Guizhou Moutai" (well-known domestic Baijiu brand) was selected as a case study subject, with consumer purchasing behavior as the dependent variable, and the functional value, emotional value, economic value, and safety value of product as independent variables, theoretical model was constructed based on consumer purchasing behavior theory. The results showed that the distribution of China's Baijiu geographical indication products was significantly uneven nationwide, with a higher concentration within the four major regions. Among them, the Northeast region had the highest geographical concentration index (57.960). Taking "Guizhou Moutai" as an example, the perceived value of Baijiu geographical indication products had a significant positive impact on consumer purchasing behavior. In terms of impact degree, the order of impact was economic value (0.349)>functional value (0.259)>safety value (0.179)>emotional value (0.169).https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2024-43-5-266.pdfbaijiu|geographical indication product|consumer purchasing behavior|spatial distribution |
| spellingShingle | WANG Kai, WU Mengli, TONG Jun Impact of Baijiu geographical indication product certification on consumer purchasing behavior Zhongguo niangzao baijiu|geographical indication product|consumer purchasing behavior|spatial distribution |
| title | Impact of Baijiu geographical indication product certification on consumer purchasing behavior |
| title_full | Impact of Baijiu geographical indication product certification on consumer purchasing behavior |
| title_fullStr | Impact of Baijiu geographical indication product certification on consumer purchasing behavior |
| title_full_unstemmed | Impact of Baijiu geographical indication product certification on consumer purchasing behavior |
| title_short | Impact of Baijiu geographical indication product certification on consumer purchasing behavior |
| title_sort | impact of baijiu geographical indication product certification on consumer purchasing behavior |
| topic | baijiu|geographical indication product|consumer purchasing behavior|spatial distribution |
| url | https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2024-43-5-266.pdf |
| work_keys_str_mv | AT wangkaiwumenglitongjun impactofbaijiugeographicalindicationproductcertificationonconsumerpurchasingbehavior |