Competitiveness, Marketing Access, and Network Capability and Its Impacts on Marketing Performance
This study is to determine what factors influencingthe performance of SMEs. The population in this study is SMEs in the Central Java. Sample collection was conducted with a purposive sampling method. Criteriaused to take into accountis the SMEs that are already running at leastfortwo years. The samp...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Negeri Semarang
2016-12-01
|
| Series: | Jurnal Dinamika Manajemen |
| Subjects: | |
| Online Access: | https://journal.unnes.ac.id/nju/index.php/jdm/article/view/8203 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850234069216919552 |
|---|---|
| author | Teguh Iman Sayekti Euis Soliha |
| author_facet | Teguh Iman Sayekti Euis Soliha |
| author_sort | Teguh Iman Sayekti |
| collection | DOAJ |
| description | This study is to determine what factors influencingthe performance of SMEs. The population in this study is SMEs in the Central Java. Sample collection was conducted with a purposive sampling method. Criteriaused to take into accountis the SMEs that are already running at leastfortwo years. The sample in this study is intended as the representative of total population,67 (sixty seven). The data were processed and analyzed by computer program of SPSS 20 for Windows. Based on the results of regression analysis, it can be concluded that competitiveness has positive and significant impact on marketing performance marketing access has positive and significant impact on marketing performance. It means that the higher competitiveness and marketing access, the higher its performance. Competitiveness and marketing access have influence on SMEs performance through network capability. |
| format | Article |
| id | doaj-art-be53dd8f0e714795b8830273d22fe705 |
| institution | OA Journals |
| issn | 2086-0668 2337-5434 |
| language | English |
| publishDate | 2016-12-01 |
| publisher | Universitas Negeri Semarang |
| record_format | Article |
| series | Jurnal Dinamika Manajemen |
| spelling | doaj-art-be53dd8f0e714795b8830273d22fe7052025-08-20T02:02:44ZengUniversitas Negeri SemarangJurnal Dinamika Manajemen2086-06682337-54342016-12-017220621610.15294/jdm.v7i2.82035313Competitiveness, Marketing Access, and Network Capability and Its Impacts on Marketing PerformanceTeguh Iman Sayekti0Euis Soliha1Faculty of Economics and Business, Stikubank University Semarang, IndonesiaFaculty of Economics and Business, Stikubank University Semarang, IndonesiaThis study is to determine what factors influencingthe performance of SMEs. The population in this study is SMEs in the Central Java. Sample collection was conducted with a purposive sampling method. Criteriaused to take into accountis the SMEs that are already running at leastfortwo years. The sample in this study is intended as the representative of total population,67 (sixty seven). The data were processed and analyzed by computer program of SPSS 20 for Windows. Based on the results of regression analysis, it can be concluded that competitiveness has positive and significant impact on marketing performance marketing access has positive and significant impact on marketing performance. It means that the higher competitiveness and marketing access, the higher its performance. Competitiveness and marketing access have influence on SMEs performance through network capability.https://journal.unnes.ac.id/nju/index.php/jdm/article/view/8203smescompetitivenessmarketing accessnetwork capabilityperformance |
| spellingShingle | Teguh Iman Sayekti Euis Soliha Competitiveness, Marketing Access, and Network Capability and Its Impacts on Marketing Performance Jurnal Dinamika Manajemen smes competitiveness marketing access network capability performance |
| title | Competitiveness, Marketing Access, and Network Capability and Its Impacts on Marketing Performance |
| title_full | Competitiveness, Marketing Access, and Network Capability and Its Impacts on Marketing Performance |
| title_fullStr | Competitiveness, Marketing Access, and Network Capability and Its Impacts on Marketing Performance |
| title_full_unstemmed | Competitiveness, Marketing Access, and Network Capability and Its Impacts on Marketing Performance |
| title_short | Competitiveness, Marketing Access, and Network Capability and Its Impacts on Marketing Performance |
| title_sort | competitiveness marketing access and network capability and its impacts on marketing performance |
| topic | smes competitiveness marketing access network capability performance |
| url | https://journal.unnes.ac.id/nju/index.php/jdm/article/view/8203 |
| work_keys_str_mv | AT teguhimansayekti competitivenessmarketingaccessandnetworkcapabilityanditsimpactsonmarketingperformance AT euissoliha competitivenessmarketingaccessandnetworkcapabilityanditsimpactsonmarketingperformance |