Developing sustainable business-to-business (B2B) strategies in service innovation for enhancing customer loyalty in the petrochemical industry: a systematic review
This research aims to provide a comprehensive understanding of the factors that drive successful sustainable service innovation and to offer practical guidelines for adopting these strategies in the petrochemical sector. The study employs a systematic literature review methodology, reviewing and syn...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2422564 |
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