Developing sustainable business-to-business (B2B) strategies in service innovation for enhancing customer loyalty in the petrochemical industry: a systematic review
This research aims to provide a comprehensive understanding of the factors that drive successful sustainable service innovation and to offer practical guidelines for adopting these strategies in the petrochemical sector. The study employs a systematic literature review methodology, reviewing and syn...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
|
| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2422564 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850178452155531264 |
|---|---|
| author | Oos Kosasih Kadarisman Hidayat Benny Hutahayan Sunarti |
| author_facet | Oos Kosasih Kadarisman Hidayat Benny Hutahayan Sunarti |
| author_sort | Oos Kosasih |
| collection | DOAJ |
| description | This research aims to provide a comprehensive understanding of the factors that drive successful sustainable service innovation and to offer practical guidelines for adopting these strategies in the petrochemical sector. The study employs a systematic literature review methodology, reviewing and synthesizing empirical data, theoretical frameworks, and case studies from peer-reviewed journals published between 1998 and 2024. A multi-database search strategy was utilized, incorporating keywords related to sustainability and service innovation. The selection process followed a PRISMA flow diagram to ensure the inclusion of relevant and high-quality sources. The results highlight several key factors driving sustainable service innovation, including stakeholder engagement, sustainability policies, growth frameworks, and specific determinants of service innovation such as organizational culture, leadership, and technology. This study provides valuable insights for managers and policymakers on promoting and implementing sustainable service innovation to achieve long-term sustainability goals. The comprehensive analysis presented in this research offers a roadmap for petrochemical companies to navigate the complexities of sustainability while maintaining customer loyalty and ensuring economic viability in a rapidly evolving market. This study contributes to the existing body of knowledge by detailing the determinants of sustainable service innovation and their practical application in the petrochemical industry. |
| format | Article |
| id | doaj-art-be4c7aeba0d0402ca54961ea36f4d710 |
| institution | OA Journals |
| issn | 2331-1975 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj-art-be4c7aeba0d0402ca54961ea36f4d7102025-08-20T02:18:44ZengTaylor & Francis GroupCogent Business & Management2331-19752024-12-0111110.1080/23311975.2024.2422564Developing sustainable business-to-business (B2B) strategies in service innovation for enhancing customer loyalty in the petrochemical industry: a systematic reviewOos Kosasih0Kadarisman Hidayat1Benny Hutahayan2Sunarti3Department of Business Administration, Faculty of Administrative Sciences, University of Brawijaya, Malang, IndonesiaDepartment of Business Administration, Faculty of Administrative Sciences, University of Brawijaya, Malang, IndonesiaDepartment of Business Administration, Faculty of Administrative Sciences, University of Brawijaya, Malang, IndonesiaDepartment of Business Administration, Faculty of Administrative Sciences, University of Brawijaya, Malang, IndonesiaThis research aims to provide a comprehensive understanding of the factors that drive successful sustainable service innovation and to offer practical guidelines for adopting these strategies in the petrochemical sector. The study employs a systematic literature review methodology, reviewing and synthesizing empirical data, theoretical frameworks, and case studies from peer-reviewed journals published between 1998 and 2024. A multi-database search strategy was utilized, incorporating keywords related to sustainability and service innovation. The selection process followed a PRISMA flow diagram to ensure the inclusion of relevant and high-quality sources. The results highlight several key factors driving sustainable service innovation, including stakeholder engagement, sustainability policies, growth frameworks, and specific determinants of service innovation such as organizational culture, leadership, and technology. This study provides valuable insights for managers and policymakers on promoting and implementing sustainable service innovation to achieve long-term sustainability goals. The comprehensive analysis presented in this research offers a roadmap for petrochemical companies to navigate the complexities of sustainability while maintaining customer loyalty and ensuring economic viability in a rapidly evolving market. This study contributes to the existing body of knowledge by detailing the determinants of sustainable service innovation and their practical application in the petrochemical industry.https://www.tandfonline.com/doi/10.1080/23311975.2024.2422564Customer loyaltysustainable service innovationpetrochemical industrysustainability policiesPRISMASustainable Engineering & Manufacturing |
| spellingShingle | Oos Kosasih Kadarisman Hidayat Benny Hutahayan Sunarti Developing sustainable business-to-business (B2B) strategies in service innovation for enhancing customer loyalty in the petrochemical industry: a systematic review Cogent Business & Management Customer loyalty sustainable service innovation petrochemical industry sustainability policies PRISMA Sustainable Engineering & Manufacturing |
| title | Developing sustainable business-to-business (B2B) strategies in service innovation for enhancing customer loyalty in the petrochemical industry: a systematic review |
| title_full | Developing sustainable business-to-business (B2B) strategies in service innovation for enhancing customer loyalty in the petrochemical industry: a systematic review |
| title_fullStr | Developing sustainable business-to-business (B2B) strategies in service innovation for enhancing customer loyalty in the petrochemical industry: a systematic review |
| title_full_unstemmed | Developing sustainable business-to-business (B2B) strategies in service innovation for enhancing customer loyalty in the petrochemical industry: a systematic review |
| title_short | Developing sustainable business-to-business (B2B) strategies in service innovation for enhancing customer loyalty in the petrochemical industry: a systematic review |
| title_sort | developing sustainable business to business b2b strategies in service innovation for enhancing customer loyalty in the petrochemical industry a systematic review |
| topic | Customer loyalty sustainable service innovation petrochemical industry sustainability policies PRISMA Sustainable Engineering & Manufacturing |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2024.2422564 |
| work_keys_str_mv | AT ooskosasih developingsustainablebusinesstobusinessb2bstrategiesinserviceinnovationforenhancingcustomerloyaltyinthepetrochemicalindustryasystematicreview AT kadarismanhidayat developingsustainablebusinesstobusinessb2bstrategiesinserviceinnovationforenhancingcustomerloyaltyinthepetrochemicalindustryasystematicreview AT bennyhutahayan developingsustainablebusinesstobusinessb2bstrategiesinserviceinnovationforenhancingcustomerloyaltyinthepetrochemicalindustryasystematicreview AT sunarti developingsustainablebusinesstobusinessb2bstrategiesinserviceinnovationforenhancingcustomerloyaltyinthepetrochemicalindustryasystematicreview |