Zhang, B., & Zhang, Y. Understanding viewers’ purchase of intangible cultural heritage (ICH) products: A perspective of the Means-End Chain (MEC) framework. Springer Nature.
Chicago Style (17th ed.) CitationZhang, Bo, and Yannan Zhang. Understanding Viewers’ Purchase of Intangible Cultural Heritage (ICH) Products: A Perspective of the Means-End Chain (MEC) Framework. Springer Nature.
MLA (9th ed.) CitationZhang, Bo, and Yannan Zhang. Understanding Viewers’ Purchase of Intangible Cultural Heritage (ICH) Products: A Perspective of the Means-End Chain (MEC) Framework. Springer Nature.
Warning: These citations may not always be 100% accurate.