Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach
ObjectiveAs digital advancements continue to evolve and grow, customers anticipate a smooth purchasing experience when they engage with businesses. To meet these expectations, businesses adopt an omnichannel marketing strategy, which offers customers a complete and uninterrupted purchasing experienc...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2024-12-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_97358_155659c1c3ecdc02a0e730ea9dbfee87.pdf |
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