Testing the greenwashing assessment framework
Greenwashing is of growing concern as the world struggles to respond to the triple planetary crises of pollution, climate change, and biodiversity loss. New terminology to label greenwashing has entered public discourse and new policies and legal processes have challenged green claims, particularly...
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| Format: | Article |
| Language: | English |
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Resilience Alliance
2025-06-01
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| Series: | Ecology and Society |
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| Online Access: | https://www.ecologyandsociety.org/vol30/iss2/art31 |
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| _version_ | 1849430401004601344 |
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| author | Stephanie Hill Noemi Nemes A. Wren Montgomery Stephen J. Scanlan Brenda McNally Francesco N Tubiello Melissa Aronczyk Tim Wood Tone Smith Clemens Kaupa |
| author_facet | Stephanie Hill Noemi Nemes A. Wren Montgomery Stephen J. Scanlan Brenda McNally Francesco N Tubiello Melissa Aronczyk Tim Wood Tone Smith Clemens Kaupa |
| author_sort | Stephanie Hill |
| collection | DOAJ |
| description | Greenwashing is of growing concern as the world struggles to respond to the triple planetary crises of pollution, climate change, and biodiversity loss. New terminology to label greenwashing has entered public discourse and new policies and legal processes have challenged green claims, particularly in advertising. These developments demand a review and revision of the terminology used in greenwashing research and analysis of its application to statements made by businesses, governments, and other organizations. This paper focuses on just that, making two key academic contributions to the growing interdisciplinary literature on greenwashing. First, we empirically test, for the first time, the greenwashing assessment framework, an analytical means to assess greenwashing. Second, we build on our empirical findings to propose a revision to this framework. This testing makes an important contribution to help the public, managers, policy makers, and journalists navigate the complex information domain surrounding environmental issues. |
| format | Article |
| id | doaj-art-be0b1f0569424a9fb217db58083c0b7a |
| institution | Kabale University |
| issn | 1708-3087 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Resilience Alliance |
| record_format | Article |
| series | Ecology and Society |
| spelling | doaj-art-be0b1f0569424a9fb217db58083c0b7a2025-08-20T03:28:00ZengResilience AllianceEcology and Society1708-30872025-06-013023110.5751/ES-16106-30023116106Testing the greenwashing assessment frameworkStephanie Hill0Noemi Nemes1A. Wren Montgomery2Stephen J. Scanlan3Brenda McNally4Francesco N Tubiello5Melissa Aronczyk6Tim Wood7Tone Smith8Clemens Kaupa9Arts, Media and Communication, University of LeicesterDepartment of Political Science, University of ViennaIvey Business School, Western UniversityDepartment of Sociology and Anthropology, Ohio UniversityDiscipline of Journalism and Media, School of English, Media and Creative Arts, University of GalwayStatistics Division, Food and Agriculture Organization of the United NationsSchool of Communication & Information, Rutgers UniversityDepartment of Communication and Media Studies, Fordham UniversityCentre for Social-Ecological Economics (SEEcentre)Vrije Universiteit Amsterdam, Department of Transnational Legal StudiesGreenwashing is of growing concern as the world struggles to respond to the triple planetary crises of pollution, climate change, and biodiversity loss. New terminology to label greenwashing has entered public discourse and new policies and legal processes have challenged green claims, particularly in advertising. These developments demand a review and revision of the terminology used in greenwashing research and analysis of its application to statements made by businesses, governments, and other organizations. This paper focuses on just that, making two key academic contributions to the growing interdisciplinary literature on greenwashing. First, we empirically test, for the first time, the greenwashing assessment framework, an analytical means to assess greenwashing. Second, we build on our empirical findings to propose a revision to this framework. This testing makes an important contribution to help the public, managers, policy makers, and journalists navigate the complex information domain surrounding environmental issues.https://www.ecologyandsociety.org/vol30/iss2/art31accountabilityclimate communicationenvironmental governancegreenwashing |
| spellingShingle | Stephanie Hill Noemi Nemes A. Wren Montgomery Stephen J. Scanlan Brenda McNally Francesco N Tubiello Melissa Aronczyk Tim Wood Tone Smith Clemens Kaupa Testing the greenwashing assessment framework Ecology and Society accountability climate communication environmental governance greenwashing |
| title | Testing the greenwashing assessment framework |
| title_full | Testing the greenwashing assessment framework |
| title_fullStr | Testing the greenwashing assessment framework |
| title_full_unstemmed | Testing the greenwashing assessment framework |
| title_short | Testing the greenwashing assessment framework |
| title_sort | testing the greenwashing assessment framework |
| topic | accountability climate communication environmental governance greenwashing |
| url | https://www.ecologyandsociety.org/vol30/iss2/art31 |
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