MARKETING RESEARCH: PROBLEM DETERMINATION AND PRACTICE OF QUESTIONNAIRE DEVELOPMENT (CASE OF CONSUMERS RISKS AT THE WINE MARKET)

MARKETING RESEARCH: PROBLEM DETERMINATION AND PRACTICE OF QUESTIONNAIRE DEVELOPMENT (CASE OF CONSUMERS RISKS AT THE WINE MARKET)

The theoretical approach concerns determination of the aim of marketing research has revealed in the article. It allows formalization the analysis of marketing environment factors in a table form, estimation of the basic marketing threats and possibilities of market environment, and clearly formulat...

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Bibliographic Details
Main Authors: А. Starostina, V. Kravchenko
Format: Article
Language:deu
Published: Taras Shevchenko National University of Kyiv 2015-08-01
Series:Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка
Subjects:
marketing research
consumer risks
wine market
Online Access:http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=7151
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