MARKETING RESEARCH: PROBLEM DETERMINATION AND PRACTICE OF QUESTIONNAIRE DEVELOPMENT (CASE OF CONSUMERS RISKS AT THE WINE MARKET)
The theoretical approach concerns determination of the aim of marketing research has revealed in the article. It allows formalization the analysis of marketing environment factors in a table form, estimation of the basic marketing threats and possibilities of market environment, and clearly formulat...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
Taras Shevchenko National University of Kyiv
2015-08-01
|
| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| Subjects: | |
| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=7151 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850178931673530368 |
|---|---|
| author | А. Starostina V. Kravchenko |
| author_facet | А. Starostina V. Kravchenko |
| author_sort | А. Starostina |
| collection | DOAJ |
| description | The theoretical approach concerns determination of the aim of marketing research has revealed in the article. It allows formalization the analysis of marketing environment factors in a table form, estimation of the basic marketing threats and possibilities of market environment, and clearly formulate aim of marketing research. Process of questionnaire development must be based on strict accordance searching questions, hypothetical variants of answers for searching questions and questions of questionnaire. This process is shown on the example of research of consumers risks at the market of dry wine in Kyiv. |
| format | Article |
| id | doaj-art-bdfcb0983b1f4bba8e4d2bf9c13fc106 |
| institution | OA Journals |
| issn | 1728-2667 2079-908X |
| language | deu |
| publishDate | 2015-08-01 |
| publisher | Taras Shevchenko National University of Kyiv |
| record_format | Article |
| series | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| spelling | doaj-art-bdfcb0983b1f4bba8e4d2bf9c13fc1062025-08-20T02:18:37ZdeuTaras Shevchenko National University of KyivВісник Київського національного університету імені Тараса Шевченка. Серія Економіка1728-26672079-908X2015-08-01817361210.17721/1728-2667.2015/173-8/1MARKETING RESEARCH: PROBLEM DETERMINATION AND PRACTICE OF QUESTIONNAIRE DEVELOPMENT (CASE OF CONSUMERS RISKS AT THE WINE MARKET)А. Starostina0V. Kravchenko1 Taras Shevchenko National University of Kyiv, Kyiv, Ukraine Taras Shevchenko National University of Kyiv, Kyiv, Ukraine The theoretical approach concerns determination of the aim of marketing research has revealed in the article. It allows formalization the analysis of marketing environment factors in a table form, estimation of the basic marketing threats and possibilities of market environment, and clearly formulate aim of marketing research. Process of questionnaire development must be based on strict accordance searching questions, hypothetical variants of answers for searching questions and questions of questionnaire. This process is shown on the example of research of consumers risks at the market of dry wine in Kyiv.http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=7151marketing researchconsumer riskswine market |
| spellingShingle | А. Starostina V. Kravchenko MARKETING RESEARCH: PROBLEM DETERMINATION AND PRACTICE OF QUESTIONNAIRE DEVELOPMENT (CASE OF CONSUMERS RISKS AT THE WINE MARKET) Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка marketing research consumer risks wine market |
| title | MARKETING RESEARCH: PROBLEM DETERMINATION AND PRACTICE OF QUESTIONNAIRE DEVELOPMENT (CASE OF CONSUMERS RISKS AT THE WINE MARKET) |
| title_full | MARKETING RESEARCH: PROBLEM DETERMINATION AND PRACTICE OF QUESTIONNAIRE DEVELOPMENT (CASE OF CONSUMERS RISKS AT THE WINE MARKET) |
| title_fullStr | MARKETING RESEARCH: PROBLEM DETERMINATION AND PRACTICE OF QUESTIONNAIRE DEVELOPMENT (CASE OF CONSUMERS RISKS AT THE WINE MARKET) |
| title_full_unstemmed | MARKETING RESEARCH: PROBLEM DETERMINATION AND PRACTICE OF QUESTIONNAIRE DEVELOPMENT (CASE OF CONSUMERS RISKS AT THE WINE MARKET) |
| title_short | MARKETING RESEARCH: PROBLEM DETERMINATION AND PRACTICE OF QUESTIONNAIRE DEVELOPMENT (CASE OF CONSUMERS RISKS AT THE WINE MARKET) |
| title_sort | marketing research problem determination and practice of questionnaire development case of consumers risks at the wine market |
| topic | marketing research consumer risks wine market |
| url | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=7151 |
| work_keys_str_mv | AT astarostina marketingresearchproblemdeterminationandpracticeofquestionnairedevelopmentcaseofconsumersrisksatthewinemarket AT vkravchenko marketingresearchproblemdeterminationandpracticeofquestionnairedevelopmentcaseofconsumersrisksatthewinemarket |