Messaging with appeal to intrinsic or relational values shows potential to shift demand for wildlife as pets
Abstract Overharvesting of wildlife for trade is a key driver of biodiversity loss. Messaging that is aligned with people's values could play a significant role in reducing this impact through behaviour change. Using an online survey, we sought to gauge the willingness among bird hobbyists, bre...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2025-01-01
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| Series: | People and Nature |
| Subjects: | |
| Online Access: | https://doi.org/10.1002/pan3.10756 |
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