The Influence of Promotion, Celebrity Support, E-WOM (Electronic Word of Mouth) and Halal Awareness on Purchasing Decisions for Skincare Product at Marketplace in East Java

The Influence of Promotion, Celebrity Support, E-WOM (Electronic Word of Mouth) and Halal Awareness on Purchasing Decisions for Skincare Product at Marketplace in East Java

The influence of promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness plays an important role in influencing purchasing decisions for skincare products in the East Java marketplace. Promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal...

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Bibliographic Details
Main Authors: Lita Marshella Fitriani, Rizky Eka Febriansah, Rita Ambarwati Sukmono
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-05-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Promotion; Celebrity Endorsements, E-WOM (Electronic Word of Mouth), Halal Awareness, Purchasing Decision
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/6387
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