The Influence of Promotion, Celebrity Support, E-WOM (Electronic Word of Mouth) and Halal Awareness on Purchasing Decisions for Skincare Product at Marketplace in East Java
The influence of promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness plays an important role in influencing purchasing decisions for skincare products in the East Java marketplace. Promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal...
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-05-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
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| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6387 |
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| author | Lita Marshella Fitriani Rizky Eka Febriansah Rita Ambarwati Sukmono |
| author_facet | Lita Marshella Fitriani Rizky Eka Febriansah Rita Ambarwati Sukmono |
| author_sort | Lita Marshella Fitriani |
| collection | DOAJ |
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The influence of promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness plays an important role in influencing purchasing decisions for skincare products in the East Java marketplace. Promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness are factors that influence consumers' decisions to make purchases. This research aims to determine the influence of promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness on purchasing decisions for skincare products on marketplaces in East Java. This research method uses descriptive analysis with a quantitative approach. Primary data was obtained by sharing the questionnaire link using Google Form. The data analysis technique uses Partial Least Square 4.0. The results of this research show that promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness have a positive and significant effect on purchasing decisions.
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| format | Article |
| id | doaj-art-bdd552eec71a4a4294ad34decca0177d |
| institution | DOAJ |
| issn | 2621-606X |
| language | English |
| publishDate | 2025-05-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj-art-bdd552eec71a4a4294ad34decca0177d2025-08-20T03:16:38ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2025-05-0182The Influence of Promotion, Celebrity Support, E-WOM (Electronic Word of Mouth) and Halal Awareness on Purchasing Decisions for Skincare Product at Marketplace in East JavaLita Marshella Fitriani0Rizky Eka Febriansah1Rita Ambarwati Sukmono2Universitas Muhammadiyah Sidoarjo, Sidoarjo, IndonesiaUniversitas Muhammadiyah Sidoarjo, Sidoarjo, IndonesiaUniversitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia The influence of promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness plays an important role in influencing purchasing decisions for skincare products in the East Java marketplace. Promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness are factors that influence consumers' decisions to make purchases. This research aims to determine the influence of promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness on purchasing decisions for skincare products on marketplaces in East Java. This research method uses descriptive analysis with a quantitative approach. Primary data was obtained by sharing the questionnaire link using Google Form. The data analysis technique uses Partial Least Square 4.0. The results of this research show that promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness have a positive and significant effect on purchasing decisions. https://e-journal.uac.ac.id/index.php/iijse/article/view/6387Promotion; Celebrity Endorsements, E-WOM (Electronic Word of Mouth), Halal Awareness, Purchasing Decision |
| spellingShingle | Lita Marshella Fitriani Rizky Eka Febriansah Rita Ambarwati Sukmono The Influence of Promotion, Celebrity Support, E-WOM (Electronic Word of Mouth) and Halal Awareness on Purchasing Decisions for Skincare Product at Marketplace in East Java Indonesian Interdisciplinary Journal of Sharia Economics Promotion; Celebrity Endorsements, E-WOM (Electronic Word of Mouth), Halal Awareness, Purchasing Decision |
| title | The Influence of Promotion, Celebrity Support, E-WOM (Electronic Word of Mouth) and Halal Awareness on Purchasing Decisions for Skincare Product at Marketplace in East Java |
| title_full | The Influence of Promotion, Celebrity Support, E-WOM (Electronic Word of Mouth) and Halal Awareness on Purchasing Decisions for Skincare Product at Marketplace in East Java |
| title_fullStr | The Influence of Promotion, Celebrity Support, E-WOM (Electronic Word of Mouth) and Halal Awareness on Purchasing Decisions for Skincare Product at Marketplace in East Java |
| title_full_unstemmed | The Influence of Promotion, Celebrity Support, E-WOM (Electronic Word of Mouth) and Halal Awareness on Purchasing Decisions for Skincare Product at Marketplace in East Java |
| title_short | The Influence of Promotion, Celebrity Support, E-WOM (Electronic Word of Mouth) and Halal Awareness on Purchasing Decisions for Skincare Product at Marketplace in East Java |
| title_sort | influence of promotion celebrity support e wom electronic word of mouth and halal awareness on purchasing decisions for skincare product at marketplace in east java |
| topic | Promotion; Celebrity Endorsements, E-WOM (Electronic Word of Mouth), Halal Awareness, Purchasing Decision |
| url | https://e-journal.uac.ac.id/index.php/iijse/article/view/6387 |
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