Bidirectional decision analysis of online Ride-hailing enterprises based on fuzzy theory and cloud model
Abstract At present, quantitative data is mainly used as the basis for service-oriented enterprise decision-making. However, a single dimension and type of analysis cannot accurately reflect the uncertainty of enterprise operations. To solve this problem, a hybrid decision method based on fuzzy anal...
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| Format: | Article |
| Language: | English |
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Nature Portfolio
2025-08-01
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| Series: | Scientific Reports |
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| Online Access: | https://doi.org/10.1038/s41598-025-15908-7 |
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| author | Mingliang Yu Gengsheng Zhao Zhanxin Ma Dongping Pu |
| author_facet | Mingliang Yu Gengsheng Zhao Zhanxin Ma Dongping Pu |
| author_sort | Mingliang Yu |
| collection | DOAJ |
| description | Abstract At present, quantitative data is mainly used as the basis for service-oriented enterprise decision-making. However, a single dimension and type of analysis cannot accurately reflect the uncertainty of enterprise operations. To solve this problem, a hybrid decision method based on fuzzy analytic hierarchy process (F-AHP) and two-dimensional cloud model is constructed, aiming to help service-oriented enterprises represented by online ride-hailing (ORH) optimize their strategies to adapt to the changing market. Firstly, a multi-layer index system is constructed from the two key dimensions of enterprise management and user service, and F-AHP is introduced to calculate the weight of each index, which weakens the fuzziness of human subjective judgment based on comprehensive analysis from the inside out. Secondly, four ORH enterprises are taken as examples; survey data and standard score intervals are qualitatively expressed through the two-dimensional backward cloud generator. Finally, the two-dimensional forward cloud generator is used to quantitatively evaluate the comprehensive situation of each ORH enterprise. The proposed method realizes effective conversion between quantitative description and qualitative concepts, and its effectiveness is verified by comparing it with existing methods. The results show that gaps among ORH enterprises are mainly concentrated in management rather than in service. Market performance largely determines an enterprise’s basic operation scale, while user service quality determines its future development space. |
| format | Article |
| id | doaj-art-bdcb646e4d3f47b18e3a28fb781e4cdf |
| institution | Kabale University |
| issn | 2045-2322 |
| language | English |
| publishDate | 2025-08-01 |
| publisher | Nature Portfolio |
| record_format | Article |
| series | Scientific Reports |
| spelling | doaj-art-bdcb646e4d3f47b18e3a28fb781e4cdf2025-08-24T11:29:26ZengNature PortfolioScientific Reports2045-23222025-08-0115112610.1038/s41598-025-15908-7Bidirectional decision analysis of online Ride-hailing enterprises based on fuzzy theory and cloud modelMingliang Yu0Gengsheng Zhao1Zhanxin Ma2Dongping Pu3School of Innovation and Entrepreneurship (Public Experiment Center), University of Shanghai for Science and TechnologySchool of Innovation and Entrepreneurship (Public Experiment Center), University of Shanghai for Science and TechnologyChina Institute of FTZ Supply chain, Shanghai Maritime UniversitySchool of Innovation and Entrepreneurship (Public Experiment Center), University of Shanghai for Science and TechnologyAbstract At present, quantitative data is mainly used as the basis for service-oriented enterprise decision-making. However, a single dimension and type of analysis cannot accurately reflect the uncertainty of enterprise operations. To solve this problem, a hybrid decision method based on fuzzy analytic hierarchy process (F-AHP) and two-dimensional cloud model is constructed, aiming to help service-oriented enterprises represented by online ride-hailing (ORH) optimize their strategies to adapt to the changing market. Firstly, a multi-layer index system is constructed from the two key dimensions of enterprise management and user service, and F-AHP is introduced to calculate the weight of each index, which weakens the fuzziness of human subjective judgment based on comprehensive analysis from the inside out. Secondly, four ORH enterprises are taken as examples; survey data and standard score intervals are qualitatively expressed through the two-dimensional backward cloud generator. Finally, the two-dimensional forward cloud generator is used to quantitatively evaluate the comprehensive situation of each ORH enterprise. The proposed method realizes effective conversion between quantitative description and qualitative concepts, and its effectiveness is verified by comparing it with existing methods. The results show that gaps among ORH enterprises are mainly concentrated in management rather than in service. Market performance largely determines an enterprise’s basic operation scale, while user service quality determines its future development space.https://doi.org/10.1038/s41598-025-15908-7Online ride-hailingTwo-dimensional cloud modelFuzzy analytic hierarchy processDecision analysis |
| spellingShingle | Mingliang Yu Gengsheng Zhao Zhanxin Ma Dongping Pu Bidirectional decision analysis of online Ride-hailing enterprises based on fuzzy theory and cloud model Scientific Reports Online ride-hailing Two-dimensional cloud model Fuzzy analytic hierarchy process Decision analysis |
| title | Bidirectional decision analysis of online Ride-hailing enterprises based on fuzzy theory and cloud model |
| title_full | Bidirectional decision analysis of online Ride-hailing enterprises based on fuzzy theory and cloud model |
| title_fullStr | Bidirectional decision analysis of online Ride-hailing enterprises based on fuzzy theory and cloud model |
| title_full_unstemmed | Bidirectional decision analysis of online Ride-hailing enterprises based on fuzzy theory and cloud model |
| title_short | Bidirectional decision analysis of online Ride-hailing enterprises based on fuzzy theory and cloud model |
| title_sort | bidirectional decision analysis of online ride hailing enterprises based on fuzzy theory and cloud model |
| topic | Online ride-hailing Two-dimensional cloud model Fuzzy analytic hierarchy process Decision analysis |
| url | https://doi.org/10.1038/s41598-025-15908-7 |
| work_keys_str_mv | AT mingliangyu bidirectionaldecisionanalysisofonlineridehailingenterprisesbasedonfuzzytheoryandcloudmodel AT gengshengzhao bidirectionaldecisionanalysisofonlineridehailingenterprisesbasedonfuzzytheoryandcloudmodel AT zhanxinma bidirectionaldecisionanalysisofonlineridehailingenterprisesbasedonfuzzytheoryandcloudmodel AT dongpingpu bidirectionaldecisionanalysisofonlineridehailingenterprisesbasedonfuzzytheoryandcloudmodel |