The role of empowering organization capabilities on efficiency of new product development
This paper presents an empirical investigation on the effects of empowering organizational capabilities on new product-development efficiency improvement and the proposed study is applied in one of Iranian food producers in city of Tehran, Iran. The study considers seven components including technol...
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| Format: | Article |
| Language: | English |
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Growing Science
2014-03-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol4/msl_2014_26.pdf |
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| _version_ | 1849765831626457088 |
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| author | Hoda Nikakhtar Reza Aghamousa Fataneh Alizadeh Meshkani |
| author_facet | Hoda Nikakhtar Reza Aghamousa Fataneh Alizadeh Meshkani |
| author_sort | Hoda Nikakhtar |
| collection | DOAJ |
| description | This paper presents an empirical investigation on the effects of empowering organizational capabilities on new product-development efficiency improvement and the proposed study is applied in one of Iranian food producers in city of Tehran, Iran. The study considers seven components including technological capabilities, marketing mix capabilities, capabilities for communication with customers, quality of new products, fast entry to market capabilities, customer satisfaction and economic success. The study designs a questionnaire in Likert scale and distributes it among 384 randomly selected people who regularly use different food products. Cronbach alphas for all components of the survey are within acceptable limits and it confirms the overall questionnaire in terms of various questions. The study has used t-student test as well as structural equation modeling to examine different hypotheses of the survey. |
| format | Article |
| id | doaj-art-bdc2cd9f70d846999ba3c224ca11e0cc |
| institution | DOAJ |
| issn | 1923-2934 1923-9343 |
| language | English |
| publishDate | 2014-03-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Management Science Letters |
| spelling | doaj-art-bdc2cd9f70d846999ba3c224ca11e0cc2025-08-20T03:04:45ZengGrowing ScienceManagement Science Letters1923-29341923-93432014-03-014344344610.5267/j.msl.2014.1.026The role of empowering organization capabilities on efficiency of new product developmentHoda NikakhtarReza AghamousaFataneh Alizadeh MeshkaniThis paper presents an empirical investigation on the effects of empowering organizational capabilities on new product-development efficiency improvement and the proposed study is applied in one of Iranian food producers in city of Tehran, Iran. The study considers seven components including technological capabilities, marketing mix capabilities, capabilities for communication with customers, quality of new products, fast entry to market capabilities, customer satisfaction and economic success. The study designs a questionnaire in Likert scale and distributes it among 384 randomly selected people who regularly use different food products. Cronbach alphas for all components of the survey are within acceptable limits and it confirms the overall questionnaire in terms of various questions. The study has used t-student test as well as structural equation modeling to examine different hypotheses of the survey.http://www.growingscience.com/msl/Vol4/msl_2014_26.pdfProduct developmentFood industryIran |
| spellingShingle | Hoda Nikakhtar Reza Aghamousa Fataneh Alizadeh Meshkani The role of empowering organization capabilities on efficiency of new product development Management Science Letters Product development Food industry Iran |
| title | The role of empowering organization capabilities on efficiency of new product development |
| title_full | The role of empowering organization capabilities on efficiency of new product development |
| title_fullStr | The role of empowering organization capabilities on efficiency of new product development |
| title_full_unstemmed | The role of empowering organization capabilities on efficiency of new product development |
| title_short | The role of empowering organization capabilities on efficiency of new product development |
| title_sort | role of empowering organization capabilities on efficiency of new product development |
| topic | Product development Food industry Iran |
| url | http://www.growingscience.com/msl/Vol4/msl_2014_26.pdf |
| work_keys_str_mv | AT hodanikakhtar theroleofempoweringorganizationcapabilitiesonefficiencyofnewproductdevelopment AT rezaaghamousa theroleofempoweringorganizationcapabilitiesonefficiencyofnewproductdevelopment AT fatanehalizadehmeshkani theroleofempoweringorganizationcapabilitiesonefficiencyofnewproductdevelopment AT hodanikakhtar roleofempoweringorganizationcapabilitiesonefficiencyofnewproductdevelopment AT rezaaghamousa roleofempoweringorganizationcapabilitiesonefficiencyofnewproductdevelopment AT fatanehalizadehmeshkani roleofempoweringorganizationcapabilitiesonefficiencyofnewproductdevelopment |