Marketing Channels of Si-Jank Pineapple Dodol at Mawar Merah Small Medium Enterprise
Dodol is a typical food in Indonesia. dodol is a food product that is included in the semi-wet snack category. Each region in Indonesia has its own lunkhead characteristics. To improve sales volume and market reach, a study on the marketing channel analysis of dodol is necessary. The purpose of this...
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| Format: | Article |
| Language: | English |
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Jurusan Sosial Ekonomi Pertanian Universitas Tanjungpura
2024-12-01
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| Series: | Jurnal Social Economic of Agriculture |
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| Online Access: | https://jurnal.untan.ac.id/index.php/jsea/article/view/59326 |
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| author | Susilawati Susilawati Sri Mulyati Harmoko Harmoko |
| author_facet | Susilawati Susilawati Sri Mulyati Harmoko Harmoko |
| author_sort | Susilawati Susilawati |
| collection | DOAJ |
| description | Dodol is a typical food in Indonesia. dodol is a food product that is included in the semi-wet snack category. Each region in Indonesia has its own lunkhead characteristics. To improve sales volume and market reach, a study on the marketing channel analysis of dodol is necessary. The purpose of this research was to identify the marketing channel pattern of Si-Jank pineapple dodol at UKM Mawar Merah. The approach used in this research is descriptive quantitative and sampling by interview and analysis using margin share. The results of this study indicate: 1) The marketing channel pattern of Si-Jank pineapple dodol is twofold, namely: a) Marketing channel I (producer-consumer) and b) Marketing channel II (producer-retailer-consumer). 2) Marketing efficiency of Si-Jank pineapple dodol in UKM Mawar Merah in marketing channels I and II is already efficient, because it has a marketing efficiency value of less than 50%. UKM Mawar Merah prefer marketing channel II because the marketer's location for selling Si-Jank pineapple dodol is in the capital city of Sambas Regency, namely Sambas City, which is easily visited by consumers both from Sambas City and consumers from outside Sambas City |
| format | Article |
| id | doaj-art-bd9f8c1e7933495ca83877fe917941d3 |
| institution | Kabale University |
| issn | 2252-3820 2579-3268 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Jurusan Sosial Ekonomi Pertanian Universitas Tanjungpura |
| record_format | Article |
| series | Jurnal Social Economic of Agriculture |
| spelling | doaj-art-bd9f8c1e7933495ca83877fe917941d32025-02-03T08:46:12ZengJurusan Sosial Ekonomi Pertanian Universitas TanjungpuraJurnal Social Economic of Agriculture2252-38202579-32682024-12-01132587110.26418/jsea.v13i2.5932645846Marketing Channels of Si-Jank Pineapple Dodol at Mawar Merah Small Medium EnterpriseSusilawati Susilawati0Sri Mulyati1Harmoko Harmoko2Department of Agribusiness, Politeknik Negeri Sambas, SambasDepartment of Agribusiness, Politeknik Negeri Sambas, SambasDepartment of Agribusiness, Politeknik Negeri Sambas, SambasDodol is a typical food in Indonesia. dodol is a food product that is included in the semi-wet snack category. Each region in Indonesia has its own lunkhead characteristics. To improve sales volume and market reach, a study on the marketing channel analysis of dodol is necessary. The purpose of this research was to identify the marketing channel pattern of Si-Jank pineapple dodol at UKM Mawar Merah. The approach used in this research is descriptive quantitative and sampling by interview and analysis using margin share. The results of this study indicate: 1) The marketing channel pattern of Si-Jank pineapple dodol is twofold, namely: a) Marketing channel I (producer-consumer) and b) Marketing channel II (producer-retailer-consumer). 2) Marketing efficiency of Si-Jank pineapple dodol in UKM Mawar Merah in marketing channels I and II is already efficient, because it has a marketing efficiency value of less than 50%. UKM Mawar Merah prefer marketing channel II because the marketer's location for selling Si-Jank pineapple dodol is in the capital city of Sambas Regency, namely Sambas City, which is easily visited by consumers both from Sambas City and consumers from outside Sambas Cityhttps://jurnal.untan.ac.id/index.php/jsea/article/view/59326marketing channelmarketing efficiencypineapple lunkhead |
| spellingShingle | Susilawati Susilawati Sri Mulyati Harmoko Harmoko Marketing Channels of Si-Jank Pineapple Dodol at Mawar Merah Small Medium Enterprise Jurnal Social Economic of Agriculture marketing channel marketing efficiency pineapple lunkhead |
| title | Marketing Channels of Si-Jank Pineapple Dodol at Mawar Merah Small Medium Enterprise |
| title_full | Marketing Channels of Si-Jank Pineapple Dodol at Mawar Merah Small Medium Enterprise |
| title_fullStr | Marketing Channels of Si-Jank Pineapple Dodol at Mawar Merah Small Medium Enterprise |
| title_full_unstemmed | Marketing Channels of Si-Jank Pineapple Dodol at Mawar Merah Small Medium Enterprise |
| title_short | Marketing Channels of Si-Jank Pineapple Dodol at Mawar Merah Small Medium Enterprise |
| title_sort | marketing channels of si jank pineapple dodol at mawar merah small medium enterprise |
| topic | marketing channel marketing efficiency pineapple lunkhead |
| url | https://jurnal.untan.ac.id/index.php/jsea/article/view/59326 |
| work_keys_str_mv | AT susilawatisusilawati marketingchannelsofsijankpineappledodolatmawarmerahsmallmediumenterprise AT srimulyati marketingchannelsofsijankpineappledodolatmawarmerahsmallmediumenterprise AT harmokoharmoko marketingchannelsofsijankpineappledodolatmawarmerahsmallmediumenterprise |