Brain Effective Connectivity Comparison in the Four States of Confrontation to the Brands During Shopping
Neuromarketing assists us to uncover the subconscious effects of marketing stimuli on consumers' brains from a neuroscientific perspective. One of the important effects of brands on human brain is in the level of directed relations between brain areas which were less considered in neuromarketin...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Amirkabir University of Technology
2022-12-01
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| Series: | AUT Journal of Electrical Engineering |
| Subjects: | |
| Online Access: | https://eej.aut.ac.ir/article_4745_de84d140bf504c6a4c53c81d270fe162.pdf |
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