Application of social media communication for museum based on the deep mediatization and artificial intelligence

Abstract Based on deep mediatization theory and artificial intelligence (AI) technology, this study explores the effective improvement of museums’ social media communication by applying Convolutional Neural Network (CNN) technology. Firstly, the social media content from four different museums is co...

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Bibliographic Details
Main Authors: Hongkai Wang, Chao Song, Hongming Li
Format: Article
Language:English
Published: Nature Portfolio 2024-11-01
Series:Scientific Reports
Subjects:
Online Access:https://doi.org/10.1038/s41598-024-80378-2
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