Impermanence of the Visual Identity of Polish Local and Regional Governments
The literature on place branding lacks long-term and quantitative studies on the rebranding of territorial brands. Place branding consultants recommend that they should be reviewed and refreshed approximately every decade. However, it is emphasised that rebranding is demanding for the territorial or...
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| Format: | Article |
| Language: | English |
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Sciendo
2024-12-01
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| Series: | Economics and Culture |
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| Online Access: | https://doi.org/10.2478/jec-2024-0017 |
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| author | Adamus-Matuszynska Anna Dzik Piotr |
| author_facet | Adamus-Matuszynska Anna Dzik Piotr |
| author_sort | Adamus-Matuszynska Anna |
| collection | DOAJ |
| description | The literature on place branding lacks long-term and quantitative studies on the rebranding of territorial brands. Place branding consultants recommend that they should be reviewed and refreshed approximately every decade. However, it is emphasised that rebranding is demanding for the territorial organisation, and a place brand change should be undertaken in a methodical manner. Therefore, the objective of the study is to compare this process with the theoretical postulates summarised in the literature on the subject. |
| format | Article |
| id | doaj-art-bd711fac1cf54deead0e2f22ba2ba787 |
| institution | DOAJ |
| issn | 2256-0173 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Economics and Culture |
| spelling | doaj-art-bd711fac1cf54deead0e2f22ba2ba7872025-08-20T02:57:40ZengSciendoEconomics and Culture2256-01732024-12-01212344310.2478/jec-2024-0017Impermanence of the Visual Identity of Polish Local and Regional GovernmentsAdamus-Matuszynska Anna0Dzik Piotr1University of Economics, Katowice, PolandAcademy of Fine Arts, Katowice, PolandThe literature on place branding lacks long-term and quantitative studies on the rebranding of territorial brands. Place branding consultants recommend that they should be reviewed and refreshed approximately every decade. However, it is emphasised that rebranding is demanding for the territorial organisation, and a place brand change should be undertaken in a methodical manner. Therefore, the objective of the study is to compare this process with the theoretical postulates summarised in the literature on the subject.https://doi.org/10.2478/jec-2024-0017place brandrebrandinglongitudinal researchvisual communication.b40m30h70z18. |
| spellingShingle | Adamus-Matuszynska Anna Dzik Piotr Impermanence of the Visual Identity of Polish Local and Regional Governments Economics and Culture place brand rebranding longitudinal research visual communication. b40 m30 h70 z18. |
| title | Impermanence of the Visual Identity of Polish Local and Regional Governments |
| title_full | Impermanence of the Visual Identity of Polish Local and Regional Governments |
| title_fullStr | Impermanence of the Visual Identity of Polish Local and Regional Governments |
| title_full_unstemmed | Impermanence of the Visual Identity of Polish Local and Regional Governments |
| title_short | Impermanence of the Visual Identity of Polish Local and Regional Governments |
| title_sort | impermanence of the visual identity of polish local and regional governments |
| topic | place brand rebranding longitudinal research visual communication. b40 m30 h70 z18. |
| url | https://doi.org/10.2478/jec-2024-0017 |
| work_keys_str_mv | AT adamusmatuszynskaanna impermanenceofthevisualidentityofpolishlocalandregionalgovernments AT dzikpiotr impermanenceofthevisualidentityofpolishlocalandregionalgovernments |