The Evolution of the Craft Beer Industry in the Global South: The Experience of South Africa

The global rise of craft beer production and consumption has generated a growth of literature across a range of disciplines, including geography. One of the major concepts in explaining the emergence of craft beer landscapes is neo-localism.  The largest segment of scholarly research relates to cou...

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Main Authors: Keagan J.E. Collins, Christian M. Rogerson, Jayne Rogerson
Format: Article
Language:English
Published: WSB Poznań 2023-11-01
Series:Studia Periegetica
Subjects:
Online Access:https://journals.wsb.poznan.pl/index.php/sp/article/view/603
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author Keagan J.E. Collins
Christian M. Rogerson
Jayne Rogerson
author_facet Keagan J.E. Collins
Christian M. Rogerson
Jayne Rogerson
author_sort Keagan J.E. Collins
collection DOAJ
description The global rise of craft beer production and consumption has generated a growth of literature across a range of disciplines, including geography. One of the major concepts in explaining the emergence of craft beer landscapes is neo-localism.  The largest segment of scholarly research relates to countries in the Global North. The case of South Africa is given as an example from the Global South of the burst of a craft beer culture and the emergence of an economy of craft beer. The aim in this paper is to investigate the evolution and organisation of the craft beer industry in South Africa and its neo-local manifestations. The analysis draws upon a national audit that was undertaken of the growth of micro-breweries in South Africa as well as semi-structured interviews which were conducted with craft beer entrepreneurs about the establishment, location and organisation of their businesses. It is demonstrated that neo-localism is an important influence upon the craft beer industry of South Africa
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spelling doaj-art-bd4faf49631f4c08b2fa270e1158c6a02025-08-20T02:10:20ZengWSB PoznańStudia Periegetica1897-92622023-11-0144410.58683/sp.603The Evolution of the Craft Beer Industry in the Global South: The Experience of South AfricaKeagan J.E. Collins0Christian M. Rogerson1Jayne Rogerson2School of Tourism and Hospitality, University of Johannesburg, South AfricaSchool of Tourism and Hospitality, University of Johannesburg, South AfricaSchool of Tourism and Hospitality, University of Johannesburg, South Africa The global rise of craft beer production and consumption has generated a growth of literature across a range of disciplines, including geography. One of the major concepts in explaining the emergence of craft beer landscapes is neo-localism.  The largest segment of scholarly research relates to countries in the Global North. The case of South Africa is given as an example from the Global South of the burst of a craft beer culture and the emergence of an economy of craft beer. The aim in this paper is to investigate the evolution and organisation of the craft beer industry in South Africa and its neo-local manifestations. The analysis draws upon a national audit that was undertaken of the growth of micro-breweries in South Africa as well as semi-structured interviews which were conducted with craft beer entrepreneurs about the establishment, location and organisation of their businesses. It is demonstrated that neo-localism is an important influence upon the craft beer industry of South Africa https://journals.wsb.poznan.pl/index.php/sp/article/view/603craft beer, South Africa, neo-localism, craft beer tourism
spellingShingle Keagan J.E. Collins
Christian M. Rogerson
Jayne Rogerson
The Evolution of the Craft Beer Industry in the Global South: The Experience of South Africa
Studia Periegetica
craft beer, South Africa, neo-localism, craft beer tourism
title The Evolution of the Craft Beer Industry in the Global South: The Experience of South Africa
title_full The Evolution of the Craft Beer Industry in the Global South: The Experience of South Africa
title_fullStr The Evolution of the Craft Beer Industry in the Global South: The Experience of South Africa
title_full_unstemmed The Evolution of the Craft Beer Industry in the Global South: The Experience of South Africa
title_short The Evolution of the Craft Beer Industry in the Global South: The Experience of South Africa
title_sort evolution of the craft beer industry in the global south the experience of south africa
topic craft beer, South Africa, neo-localism, craft beer tourism
url https://journals.wsb.poznan.pl/index.php/sp/article/view/603
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