Understanding the moderating role of chronotypes for online mobile gaming in-app purchase intention

Understanding the moderating role of chronotypes for online mobile gaming in-app purchase intention

In the highly dynamic and fast growing online mobile gaming industry, revenue streams are the most important for the game developers. One of the significant ways to generate revenues is to boost the in-app purchases by gamers. Using Stimulus-Organism-Response (SOR) framework, the present study model...

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Bibliographic Details
Main Authors: Beenish Tariq, Thurasamy Ramayah, Mark D. Griffiths, Antonio Ariza-Montes, Heesup Han
Format: Article
Language:Spanish
Published: Elsevier 2024-09-01
Series:European Research on Management and Business Economics
Subjects:
M1
M310
M370
M150
Online Access:http://www.sciencedirect.com/science/article/pii/S2444883424000123
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