A guideline for the strategic implementation of social media messaging within a marketing communication context
Marketing communication practitioners lack a guideline for implementing social media strategically. In the light of this, the authors of this article explored the strategic implementation of social media within a marketing communication context. A grounded theory process was firstly followed in ord...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1595 |
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