Marketing in automotive industry: methods for determining consumer properties at different stages of vehicle development
The role of marketing in modern automobile industry, methods of determining consumer properties of vehicles at various stages of development, as well as marketing research integration into the process of creating new models of vehicles have been studied. A comprehensive study of marketing methods us...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2025-06-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/6148 |
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