Analysis of the Influence of Novel Service Concept, Customer Satisfaction, and Novel Service Procedure on Customer Loyalty
This study was conducted to see the antecedents of customer loyalty by considering customer satisfaction and service innovation components, namely novel service concept and novel service procedure. The study was conducted on 208 users of streaming service applications such as Spotify, Netflix, Viu,...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-03-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6791 |
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