Franchising Interest: an empirical study of university students’ entrepreneurial intentions
The purpose of this study is to investigate the role of core personality-related dispositional traits, namely, desire for autonomy (DFA), need for achievement (NFA), and risk-taking propensity (RTP) in predicting university students’ intentions to pursue franchising as relatively stable motivational...
Saved in:
| Main Authors: | , , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
|
| Series: | Cogent Education |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/2331186X.2025.2547031 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849735909319114752 |
|---|---|
| author | Md. Abu Issa Gazi Abdullah Al Masud Mohammad Bin Amin Sukanta Biswas Amani Abdalatti Arafat Jahan Yeana Abdul Rahman bin S. Senathirajah Veronika Fenyves |
| author_facet | Md. Abu Issa Gazi Abdullah Al Masud Mohammad Bin Amin Sukanta Biswas Amani Abdalatti Arafat Jahan Yeana Abdul Rahman bin S. Senathirajah Veronika Fenyves |
| author_sort | Md. Abu Issa Gazi |
| collection | DOAJ |
| description | The purpose of this study is to investigate the role of core personality-related dispositional traits, namely, desire for autonomy (DFA), need for achievement (NFA), and risk-taking propensity (RTP) in predicting university students’ intentions to pursue franchising as relatively stable motivational antecedents of cognitive and behavioral consequences. A survey of 400 students from various universities in Bangladesh was conducted, employing structural equation modeling (SEM) for data analysis. The findings reveal that while subjective norms and risk-taking propensity do not significantly impact students’ intentions to pursue franchising, NFA and the desire for autonomy emerge as vital factors. The relationship between NFA and entrepreneurial intentions exhibits an inverted U-shaped curve, indicating that moderate levels of achievement motivation enhance attitudes toward franchising and perceived behavioral control (PBC). Furthermore, the study identifies mediating effects wherein attitudes toward franchising and PBC significantly influence the relationship between NFA, RTP, and entrepreneurial intentions. The results yield critical insights for educational institutions and franchisors, emphasizing the importance of aligning support mechanisms with students’ motivational profiles to foster entrepreneurial engagement. By contributing to the understanding of individual motivations and cognitive perceptions affecting franchisee recruitment, this research highlights the need for customized franchising strategies in a competitive landscape. Moreover, it lays the groundwork for future exploration into the dynamics of entrepreneurial intentions within franchising contexts. |
| format | Article |
| id | doaj-art-bcef01d99f724cb095ed6e05360f8e0e |
| institution | DOAJ |
| issn | 2331-186X |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Education |
| spelling | doaj-art-bcef01d99f724cb095ed6e05360f8e0e2025-08-20T03:07:26ZengTaylor & Francis GroupCogent Education2331-186X2025-12-0112110.1080/2331186X.2025.2547031Franchising Interest: an empirical study of university students’ entrepreneurial intentionsMd. Abu Issa Gazi0Abdullah Al Masud1Mohammad Bin Amin2Sukanta Biswas3Amani Abdalatti4Arafat Jahan Yeana5Abdul Rahman bin S. Senathirajah6Veronika Fenyves7Faculty of Business and Communications, INTI International University, Nilai, Negeri Sembilan, MalaysiaDepartment of Management Studies, University of Barishal, Barishal, BangladeshDoctoral School of Management and Business, Faculty of Economics and Business, University of Debrecen, Debrecen, HungaryDepartment of Management, Bajua Surendranath College, Khulna, Dacope, BangladeshApplied Management Program, Applied College at Muhyle Assir, King Khalid University, Abha, Saudi ArabiaDepartment of Management Studies, University of Barishal, Barishal, BangladeshFaculty of Business and Communications, INTI International University, Nilai, Negeri Sembilan, MalaysiaFaculty of Economics and Business, University of Debrecen, Debrecen, HungaryThe purpose of this study is to investigate the role of core personality-related dispositional traits, namely, desire for autonomy (DFA), need for achievement (NFA), and risk-taking propensity (RTP) in predicting university students’ intentions to pursue franchising as relatively stable motivational antecedents of cognitive and behavioral consequences. A survey of 400 students from various universities in Bangladesh was conducted, employing structural equation modeling (SEM) for data analysis. The findings reveal that while subjective norms and risk-taking propensity do not significantly impact students’ intentions to pursue franchising, NFA and the desire for autonomy emerge as vital factors. The relationship between NFA and entrepreneurial intentions exhibits an inverted U-shaped curve, indicating that moderate levels of achievement motivation enhance attitudes toward franchising and perceived behavioral control (PBC). Furthermore, the study identifies mediating effects wherein attitudes toward franchising and PBC significantly influence the relationship between NFA, RTP, and entrepreneurial intentions. The results yield critical insights for educational institutions and franchisors, emphasizing the importance of aligning support mechanisms with students’ motivational profiles to foster entrepreneurial engagement. By contributing to the understanding of individual motivations and cognitive perceptions affecting franchisee recruitment, this research highlights the need for customized franchising strategies in a competitive landscape. Moreover, it lays the groundwork for future exploration into the dynamics of entrepreneurial intentions within franchising contexts.https://www.tandfonline.com/doi/10.1080/2331186X.2025.2547031Franchisingentrepreneurial intentionsachievementrisk-taking propensityeconomic growthSocial Sciences |
| spellingShingle | Md. Abu Issa Gazi Abdullah Al Masud Mohammad Bin Amin Sukanta Biswas Amani Abdalatti Arafat Jahan Yeana Abdul Rahman bin S. Senathirajah Veronika Fenyves Franchising Interest: an empirical study of university students’ entrepreneurial intentions Cogent Education Franchising entrepreneurial intentions achievement risk-taking propensity economic growth Social Sciences |
| title | Franchising Interest: an empirical study of university students’ entrepreneurial intentions |
| title_full | Franchising Interest: an empirical study of university students’ entrepreneurial intentions |
| title_fullStr | Franchising Interest: an empirical study of university students’ entrepreneurial intentions |
| title_full_unstemmed | Franchising Interest: an empirical study of university students’ entrepreneurial intentions |
| title_short | Franchising Interest: an empirical study of university students’ entrepreneurial intentions |
| title_sort | franchising interest an empirical study of university students entrepreneurial intentions |
| topic | Franchising entrepreneurial intentions achievement risk-taking propensity economic growth Social Sciences |
| url | https://www.tandfonline.com/doi/10.1080/2331186X.2025.2547031 |
| work_keys_str_mv | AT mdabuissagazi franchisinginterestanempiricalstudyofuniversitystudentsentrepreneurialintentions AT abdullahalmasud franchisinginterestanempiricalstudyofuniversitystudentsentrepreneurialintentions AT mohammadbinamin franchisinginterestanempiricalstudyofuniversitystudentsentrepreneurialintentions AT sukantabiswas franchisinginterestanempiricalstudyofuniversitystudentsentrepreneurialintentions AT amaniabdalatti franchisinginterestanempiricalstudyofuniversitystudentsentrepreneurialintentions AT arafatjahanyeana franchisinginterestanempiricalstudyofuniversitystudentsentrepreneurialintentions AT abdulrahmanbinssenathirajah franchisinginterestanempiricalstudyofuniversitystudentsentrepreneurialintentions AT veronikafenyves franchisinginterestanempiricalstudyofuniversitystudentsentrepreneurialintentions |