Research on Configurations for Marketing Performance of Science and Technology Enterprises in China Based on the TOE Framework
Facing a complex and changeable business environment, enterprises are constantly looking for specific paths to improve their marketing performance, which may ultimately lead to a sustainable competitive advantage. Based on the Technology, Organization, and Environment (TOE) framework, this study use...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2024-12-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440241304846 |
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