BRANDING STRATEGIES DURING ECONOMIC CRISIS: AVOIDING THE EROSION

BRANDING STRATEGIES DURING ECONOMIC CRISIS: AVOIDING THE EROSION

Saved in:

Bibliographic Details
Main Author:	Dainora Grundey
Format:	Article
Language:	English
Published:	Centre of Sociological Research, Szczecin 2009-11-01
Series:	Economics & Sociology
Online Access:	http://www.economics-sociology.eu/files/E&S_2_2_guest.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

FUNCTIONALITY OF PRODUCT PACKAGING: SURVEYING CONSUMERS’ ATTITUDE TOWARDS SELECTED COSMETIC BRANDS
by: Dainora Grundey
Published: (2010-05-01)

Simulative Research in a Financial Institution: Improving Service Quality in Lithuanian Banking Sector
by: Dainora Grundey
Published: (2008-11-01)

The marketing philosophy and challenges for the new millennium
by: Dainora GRUNDEY
Published: (2010-05-01)

Developing Sustainability Principles at Lithuanian Universities: an Interdisciplinary Approach
by: Dainora Grundey
Published: (2009-05-01)

PLANNING FOR SALES PROMOTION AT LITHUANIAN SUPERMARKETS
by: Dainora Grundey
Published: (2010-11-01)

CONSUMER BEHAVIOUR AND ECOLOGICAL AGRI-BUSINESS: SOME EVIDENCE FROM EUROPE
by: Dainora Grundey
Published: (2009-07-01)

EDITORIAL
by: Dainora Grundey, et al.
Published: (2008-05-01)

Preface
by: Dainora Grundey, et al.
Published: (2012-07-01)

Development of the Tourism Sector in Lithuania: a Focus on the 50+ Sector
by: Dainora Grundey, et al.
Published: (2012-05-01)

PRICE DISCRIMINATION: A COMPARATIVE STUDY OF BUSINESS UNIVERSITIES IN LITHUANIA
by: Dainora Grundey, et al.
Published: (2011-05-01)

EDITORIAL
by: Dainora Grundey, et al.
Published: (2011-11-01)

IDENTIFYING THE GAP IN VALUE CREATION AT UNIVERSITIES: THE CONSUMER’S PERSPECTIVE
by: Simona Bakutyte, et al.
Published: (2012-05-01)

DEVELOPING BUSINESS PARTNERSHIP ON THE BASIS OF INTERNAL MARKETING
by: Dainora Grundey, et al.
Published: (2008-05-01)

LIFE SATISFACTION AND HAPPINESS – THE FACTORS IN WORK PERFORMANCE
by: Dalia Štreimikienė, et al.
Published: (2008-05-01)

EDITORIAL
by: Dainora Grundey, et al.
Published: (2010-05-01)

EDITORIAL
by: Dainora Grundey, et al.
Published: (2011-05-01)

MANAGING MOBILITY OPPORTUNITIES FOR DOCTORAL STUDENTS: THE CASE OF LITHUANIA
by: Marius Akulavicius, et al.
Published: (2011-11-01)

INTRODUCTION
by: Dainora Grundey, et al.
Published: (2010-11-01)

Brand Communication during the COVID-19 Crisis
by: OTILIA-ELENA PLATON
Published: (2020-12-01)

BRANDING IN TIMES OF CRISIS: BUILDING BRAND ATTACHMENT AND TRUST DURING COVID-19
by: Otilia-Elena PLATON
Published: (2021-05-01)

The Impact of Greenwashing on Perceived Environmental Performance Toward Brand Avoidance and Brand Switching
by: Silviana Ibau, et al.
Published: (2025-06-01)

STRATEGY FOR OPTIMIZING INTERNAL AUDITING FINANCIAL CONTROL OF THE COMPANY DURING THE ECONOMIC CRISIS
by: A. V. Gladysheva, et al.
Published: (2021-02-01)

Helping other customers to avoid harmful brands: The role of idealism, attitude and cynicism
by: Estelle van Tonder, et al.
Published: (2024-11-01)

Contributions of the Base Erosion and Profit Shifting BEPS Project on Transfer Pricing and Tax Avoidance
by: Anissa Ouelhadj, et al.
Published: (2021-09-01)

Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective
by: Cerit Mustafa Murat, et al.
Published: (2025-06-01)

COVID-19 Crisis: How to Avoid a ‘Lost Generation’
by: Dennis Tamesberger, et al.
Published: (2020-07-01)

Evaluation of Economic Interventions in Economic Blocks during an Economic and Sanitary Crisis
by: Carmin Montante, et al.
Published: (2024-07-01)

Content-Strategy as Effective Tool of Brand-Communication in Conditions of Economic Challenges
by: A. S. Melekhova
Published: (2022-10-01)

Measuring brand strategy - can brand equity and brand score be a tool to measure the effectiveness of strategy?
by: R.K. Srivastava
Published: (2009-03-01)

Strategic Entrepreneurship in Russia during Economic Crisis
by: Galina Shirokova, et al.
Published: (2019-09-01)

THE INDONESIAN STOCK MARKET PERFORMANCE DURING ASIAN ECONOMIC CRISIS AND GLOBAL FINANCIAL CRISIS
by: MARIA PRAPTININGSIH
Published: (2011-04-01)

Avoid Fraud During Emergencies
by: Mary Harrison
Published: (2003-06-01)

Foods to Avoid During Pregnancy
by: Isabel Valentín-Oquendo
Published: (2002-07-01)

Avoid Fraud During Emergencies
by: Mary Harrison
Published: (2003-06-01)

Foods to Avoid During Pregnancy
by: Isabel Valentín-Oquendo
Published: (2002-07-01)

Avoid Fraud During Emergencies
by: Mary Harrison
Published: (2003-06-01)

Discretion as a policy tool - an analysis of the National Bank of Poland's role in intervention strategies during the economic crisis
by: Konrad Trzonkowski
Published: (2025-07-01)

Identifying the proper mix of growth-seeking strategies for Spanish SMEs: An analysis during times of economic boom and crisis
by: Diana Benito-Osorio, et al.
Published: (2023-12-01)

THE ROLE OF BRANDING IN MARKETING STRATEGY
by: Roxana DUMITRIU
Published: (2012-01-01)

Sense of Control and Belonging: How Hotel Brands Counter Consumers’ Perceived Threats During a Public Health Crisis
by: Xiaobo Xu, et al.
Published: (2025-05-01)