BRANDING STRATEGIES DURING ECONOMIC CRISIS: AVOIDING THE EROSION
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| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research, Szczecin
2009-11-01
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| Series: | Economics & Sociology |
| Online Access: | http://www.economics-sociology.eu/files/E&S_2_2_guest.pdf |
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| _version_ | 1850242294933880832 |
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| author | Dainora Grundey |
| author_facet | Dainora Grundey |
| author_sort | Dainora Grundey |
| collection | DOAJ |
| format | Article |
| id | doaj-art-bcdde70b43874d2bb0990cff3d0b400f |
| institution | OA Journals |
| issn | 2071-789X 2306-3459 |
| language | English |
| publishDate | 2009-11-01 |
| publisher | Centre of Sociological Research, Szczecin |
| record_format | Article |
| series | Economics & Sociology |
| spelling | doaj-art-bcdde70b43874d2bb0990cff3d0b400f2025-08-20T02:00:18ZengCentre of Sociological Research, SzczecinEconomics & Sociology2071-789X2306-34592009-11-012210.14254/2071-789x.2009/2-2/1BRANDING STRATEGIES DURING ECONOMIC CRISIS: AVOIDING THE EROSIONDainora Grundeyhttp://www.economics-sociology.eu/files/E&S_2_2_guest.pdf |
| spellingShingle | Dainora Grundey BRANDING STRATEGIES DURING ECONOMIC CRISIS: AVOIDING THE EROSION Economics & Sociology |
| title | BRANDING STRATEGIES DURING ECONOMIC CRISIS: AVOIDING THE EROSION |
| title_full | BRANDING STRATEGIES DURING ECONOMIC CRISIS: AVOIDING THE EROSION |
| title_fullStr | BRANDING STRATEGIES DURING ECONOMIC CRISIS: AVOIDING THE EROSION |
| title_full_unstemmed | BRANDING STRATEGIES DURING ECONOMIC CRISIS: AVOIDING THE EROSION |
| title_short | BRANDING STRATEGIES DURING ECONOMIC CRISIS: AVOIDING THE EROSION |
| title_sort | branding strategies during economic crisis avoiding the erosion |
| url | http://www.economics-sociology.eu/files/E&S_2_2_guest.pdf |
| work_keys_str_mv | AT dainoragrundey brandingstrategiesduringeconomiccrisisavoidingtheerosion |