Communicating with Extension Clients about Water

The conservation and preservation of natural resources is one of the most pressing issues facing the nation today (Gregory & Di Leo, 2003). Among these natural resource issues are the issues of water quality and quantity. Water is one of the most important resources in the United States, and is...

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Main Authors: Alexa J. Lamm, Phillip S. Stokes, Caroline G. Roper
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2017-09-01
Series:EDIS
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Online Access:https://journals.flvc.org/edis/article/view/104550
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author Alexa J. Lamm
Phillip S. Stokes
Caroline G. Roper
author_facet Alexa J. Lamm
Phillip S. Stokes
Caroline G. Roper
author_sort Alexa J. Lamm
collection DOAJ
description The conservation and preservation of natural resources is one of the most pressing issues facing the nation today (Gregory & Di Leo, 2003). Among these natural resource issues are the issues of water quality and quantity. Water is one of the most important resources in the United States, and is especially important in Florida. Not only is Florida a specialty crop state, but the Florida economy also depends highly on tourism and recreation, both of which thrive on water. Water impacts Florida’s tourism, agriculture, retail, and real estate development industries, all of which significantly contribute to Florida’s economy (Odera, Lamm, Dukes, Irani, & Carter, 2013). As the U.S. and Florida populations continue to increase and the demand for fresh, clean water rises, water quality and quantity issues will become increasingly important. Extension faculty should understand public opinion surrounding water issues and identify the information that needs to be communicated to the public about water issues, as well as the best mode for this communication. By understanding public opinion and topics of interest surrounding water quantity and quality, as well as Florida residents’ preferred communication methods, Extension faculty will be able to communicate more effectively with clients about water. The issues associated with water quantity and quality are of ever-increasing importance, and are considered a priority by UF/IFAS Extension. Enhancing and protecting water quality, quantity, and supply is considered a high-priority initiative in the 2013–2023 Florida Extension Roadmap. This EDIS publication will provide an overview of how to communicate with Florida residents about water, including information about their preferred communication method and what topics surrounding water Florida residents find of interest. This publication will better equip Extension faculty to discuss water quantity and quality issues with Florida residents.
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spelling doaj-art-bcda3473fc164e01990a699cddbc88d42025-02-08T05:55:27ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092017-09-0120176Communicating with Extension Clients about WaterAlexa J. Lamm0Phillip S. Stokes1Caroline G. Roper2University of FloridaUniversity of FloridaUniversity of Florida The conservation and preservation of natural resources is one of the most pressing issues facing the nation today (Gregory & Di Leo, 2003). Among these natural resource issues are the issues of water quality and quantity. Water is one of the most important resources in the United States, and is especially important in Florida. Not only is Florida a specialty crop state, but the Florida economy also depends highly on tourism and recreation, both of which thrive on water. Water impacts Florida’s tourism, agriculture, retail, and real estate development industries, all of which significantly contribute to Florida’s economy (Odera, Lamm, Dukes, Irani, & Carter, 2013). As the U.S. and Florida populations continue to increase and the demand for fresh, clean water rises, water quality and quantity issues will become increasingly important. Extension faculty should understand public opinion surrounding water issues and identify the information that needs to be communicated to the public about water issues, as well as the best mode for this communication. By understanding public opinion and topics of interest surrounding water quantity and quality, as well as Florida residents’ preferred communication methods, Extension faculty will be able to communicate more effectively with clients about water. The issues associated with water quantity and quality are of ever-increasing importance, and are considered a priority by UF/IFAS Extension. Enhancing and protecting water quality, quantity, and supply is considered a high-priority initiative in the 2013–2023 Florida Extension Roadmap. This EDIS publication will provide an overview of how to communicate with Florida residents about water, including information about their preferred communication method and what topics surrounding water Florida residents find of interest. This publication will better equip Extension faculty to discuss water quantity and quality issues with Florida residents. https://journals.flvc.org/edis/article/view/104550CommunicationWater ResourcesWC165AEC501
spellingShingle Alexa J. Lamm
Phillip S. Stokes
Caroline G. Roper
Communicating with Extension Clients about Water
EDIS
Communication
Water Resources
WC165
AEC501
title Communicating with Extension Clients about Water
title_full Communicating with Extension Clients about Water
title_fullStr Communicating with Extension Clients about Water
title_full_unstemmed Communicating with Extension Clients about Water
title_short Communicating with Extension Clients about Water
title_sort communicating with extension clients about water
topic Communication
Water Resources
WC165
AEC501
url https://journals.flvc.org/edis/article/view/104550
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AT phillipsstokes communicatingwithextensionclientsaboutwater
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