Unmasking Greenwashing in the Building Materials Industry Through an Evolutionary Game Approach via Prospect Theory

Unmasking Greenwashing in the Building Materials Industry Through an Evolutionary Game Approach via Prospect Theory

Green building materials play a vital role in mitigating the significant carbon emissions produced by the construction industry. However, the widespread presence of greenwashing, where firms falsely portray their products or practices as environmentally friendly, presents a critical obstacle to the...

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Bibliographic Details
Main Authors: Zihan Li, Yi Zhang, Zihan Hu, Yixi Zeng, Xin Dong, Xinbao Lu, Jie Peng, Mingtao Zhu, Xingwei Li
Format: Article
Language:English
Published: MDPI AG 2025-06-01
Series:Systems
Subjects:
behavioral decision-making
prospect theory
evolutionary game theory
greenwashing
green building materials
certification institutions
Online Access:https://www.mdpi.com/2079-8954/13/7/495
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