Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience

The level of technology use of humanity has increased, while the interest in digital assets has increased with the effect of the pandemic period. This increasing interest has led to curiosity about what kind of consumer experience cryptocurrencies will offer when used in retail shopping. This study...

Full description

Saved in:
Bibliographic Details
Main Authors: Muhammed Ali Yetgin, Kasım Yılmaz, Volkan Temizkan
Format: Article
Language:English
Published: Sivas Cumhuriyet Üniversitesi 2022-01-01
Series:Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/1944166
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1832570655301697536
author Muhammed Ali Yetgin
Kasım Yılmaz
Volkan Temizkan
author_facet Muhammed Ali Yetgin
Kasım Yılmaz
Volkan Temizkan
author_sort Muhammed Ali Yetgin
collection DOAJ
description The level of technology use of humanity has increased, while the interest in digital assets has increased with the effect of the pandemic period. This increasing interest has led to curiosity about what kind of consumer experience cryptocurrencies will offer when used in retail shopping. This study aims to reveal the advantages and disadvantages of using cryptocurrencies in shopping based on the experiences of businesses that accept payments with cryptocurrencies. Interviews were conducted with 9 businesses in Turkey that accept payments with crypto money using the in-depth interview technique in this study. As a result of the content analysis carried out with the NVivo analysis program for the findings, a research model was proposed. The results of this research point out that crypto currencies are preferred by consumers and retailers due to the fact that they are a fast, safe and cheap global payment tool. However, it has been found that there are also consumers who are totally unaware of the existence of payments with crypto currencies. Some consumers do not prefer payments with crypto currencies either because of low technology usage level or lack of trust to the system. However, when necessary legal sub-regulations are made and everything is digitized, money will also become digital in the common opinion. Unlike the studies in the literature, as a result of this study, it is predicted that payments with crypto money will be one of the alternative payment tools of the future, after the cryptocurrencies are positioned on a legal platform by the official authorities.
format Article
id doaj-art-bcb118f67a9b495c922d5918ba93f68a
institution Kabale University
issn 1303-1279
language English
publishDate 2022-01-01
publisher Sivas Cumhuriyet Üniversitesi
record_format Article
series Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi
spelling doaj-art-bcb118f67a9b495c922d5918ba93f68a2025-02-02T14:34:01ZengSivas Cumhuriyet ÜniversitesiCumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi1303-12792022-01-01231254810.37880/cumuiibf.9876562057Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer ExperienceMuhammed Ali Yetgin0https://orcid.org/0000-0002-8120-4704Kasım Yılmaz1https://orcid.org/0000-0002-4544-4727Volkan Temizkan2https://orcid.org/0000-0002-1162-7912KARABÜK ÜNİVERSİTESİKARABUK UNIVERSITYKARABUK UNIVERSITYThe level of technology use of humanity has increased, while the interest in digital assets has increased with the effect of the pandemic period. This increasing interest has led to curiosity about what kind of consumer experience cryptocurrencies will offer when used in retail shopping. This study aims to reveal the advantages and disadvantages of using cryptocurrencies in shopping based on the experiences of businesses that accept payments with cryptocurrencies. Interviews were conducted with 9 businesses in Turkey that accept payments with crypto money using the in-depth interview technique in this study. As a result of the content analysis carried out with the NVivo analysis program for the findings, a research model was proposed. The results of this research point out that crypto currencies are preferred by consumers and retailers due to the fact that they are a fast, safe and cheap global payment tool. However, it has been found that there are also consumers who are totally unaware of the existence of payments with crypto currencies. Some consumers do not prefer payments with crypto currencies either because of low technology usage level or lack of trust to the system. However, when necessary legal sub-regulations are made and everything is digitized, money will also become digital in the common opinion. Unlike the studies in the literature, as a result of this study, it is predicted that payments with crypto money will be one of the alternative payment tools of the future, after the cryptocurrencies are positioned on a legal platform by the official authorities.https://dergipark.org.tr/tr/download/article-file/1944166ödeme yöntemi olarak kripto para kullanımıperakendecilikte kripto para ödemeleriyeniliklerin yayılması teorisiusing cryptocurrencies as a payment methodcryptocurrency payments in retailingdiffusion of innovations theory.
spellingShingle Muhammed Ali Yetgin
Kasım Yılmaz
Volkan Temizkan
Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience
Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi
ödeme yöntemi olarak kripto para kullanımı
perakendecilikte kripto para ödemeleri
yeniliklerin yayılması teorisi
using cryptocurrencies as a payment method
cryptocurrency payments in retailing
diffusion of innovations theory.
title Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience
title_full Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience
title_fullStr Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience
title_full_unstemmed Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience
title_short Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience
title_sort motivations of retailers accepting cryptocurrency payments and their implications on retail customer experience
topic ödeme yöntemi olarak kripto para kullanımı
perakendecilikte kripto para ödemeleri
yeniliklerin yayılması teorisi
using cryptocurrencies as a payment method
cryptocurrency payments in retailing
diffusion of innovations theory.
url https://dergipark.org.tr/tr/download/article-file/1944166
work_keys_str_mv AT muhammedaliyetgin motivationsofretailersacceptingcryptocurrencypaymentsandtheirimplicationsonretailcustomerexperience
AT kasımyılmaz motivationsofretailersacceptingcryptocurrencypaymentsandtheirimplicationsonretailcustomerexperience
AT volkantemizkan motivationsofretailersacceptingcryptocurrencypaymentsandtheirimplicationsonretailcustomerexperience