Customer Loyalty: Security, Sales Promotion, And E-Service Quality
This research aims to analyze the effect of security, sales promotion, and e-service quality on customer loyalty of OVO e-wallet users in Kudus City. This research uses a type of field research or a quantitative approach. The research population is OVO e-wallet users in Kudus City, whose total is no...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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LPPM Institut Syariah Negeri Junjungan (ISNJ) Bengkalis
2023-12-01
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| Series: | Iqtishaduna: Jurnal Ilmiah Ekonomi Kita |
| Subjects: | |
| Online Access: | https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1453 |
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| _version_ | 1850177946025721856 |
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| author | Sherly Eka Saputri Lorena Dara Putri Karsono |
| author_facet | Sherly Eka Saputri Lorena Dara Putri Karsono |
| author_sort | Sherly Eka Saputri |
| collection | DOAJ |
| description | This research aims to analyze the effect of security, sales promotion, and e-service quality on customer loyalty of OVO e-wallet users in Kudus City. This research uses a type of field research or a quantitative approach. The research population is OVO e-wallet users in Kudus City, whose total is not known with certainty. The sampling technique used in this study used accidental sampling with 100 respondents of OVO e-wallet users in Kudus City. The data collection technique used is a questionnaire, and the analysis technique is multiple linear regressions with the help of the SPSS version 26 program. The results showed that security positively and significantly affects customer loyalty. Sales promotion positively and significantly affects customer loyalty. E-service quality positively and significantly affects customer loyalty. Security, sales promotion, and e-service quality significantly simultaneously affect customer loyalty. Companies can use this research as a source of information used to improve security, sales promotion, and e-service quality so that OVO e-wallet customer loyalty can also increase. |
| format | Article |
| id | doaj-art-bcb018fbb6874b0b8a1234b0d3518042 |
| institution | OA Journals |
| issn | 2303-3568 2684-8228 |
| language | English |
| publishDate | 2023-12-01 |
| publisher | LPPM Institut Syariah Negeri Junjungan (ISNJ) Bengkalis |
| record_format | Article |
| series | Iqtishaduna: Jurnal Ilmiah Ekonomi Kita |
| spelling | doaj-art-bcb018fbb6874b0b8a1234b0d35180422025-08-20T02:18:51ZengLPPM Institut Syariah Negeri Junjungan (ISNJ) BengkalisIqtishaduna: Jurnal Ilmiah Ekonomi Kita2303-35682684-82282023-12-0112214916210.46367/iqtishaduna.v12i2.14531453Customer Loyalty: Security, Sales Promotion, And E-Service QualitySherly Eka Saputri0Lorena Dara Putri Karsono1Institut Agama Islam Negeri Kudus, IndonesiaInstitut Agama Islam Negeri Kudus, IndonesiaThis research aims to analyze the effect of security, sales promotion, and e-service quality on customer loyalty of OVO e-wallet users in Kudus City. This research uses a type of field research or a quantitative approach. The research population is OVO e-wallet users in Kudus City, whose total is not known with certainty. The sampling technique used in this study used accidental sampling with 100 respondents of OVO e-wallet users in Kudus City. The data collection technique used is a questionnaire, and the analysis technique is multiple linear regressions with the help of the SPSS version 26 program. The results showed that security positively and significantly affects customer loyalty. Sales promotion positively and significantly affects customer loyalty. E-service quality positively and significantly affects customer loyalty. Security, sales promotion, and e-service quality significantly simultaneously affect customer loyalty. Companies can use this research as a source of information used to improve security, sales promotion, and e-service quality so that OVO e-wallet customer loyalty can also increase.https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1453customer loyaltysecuritysales promotione-service quality |
| spellingShingle | Sherly Eka Saputri Lorena Dara Putri Karsono Customer Loyalty: Security, Sales Promotion, And E-Service Quality Iqtishaduna: Jurnal Ilmiah Ekonomi Kita customer loyalty security sales promotion e-service quality |
| title | Customer Loyalty: Security, Sales Promotion, And E-Service Quality |
| title_full | Customer Loyalty: Security, Sales Promotion, And E-Service Quality |
| title_fullStr | Customer Loyalty: Security, Sales Promotion, And E-Service Quality |
| title_full_unstemmed | Customer Loyalty: Security, Sales Promotion, And E-Service Quality |
| title_short | Customer Loyalty: Security, Sales Promotion, And E-Service Quality |
| title_sort | customer loyalty security sales promotion and e service quality |
| topic | customer loyalty security sales promotion e-service quality |
| url | https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1453 |
| work_keys_str_mv | AT sherlyekasaputri customerloyaltysecuritysalespromotionandeservicequality AT lorenadaraputrikarsono customerloyaltysecuritysalespromotionandeservicequality |